eBay Promoted Listings have had a revamp, out goes ‘Trending rates’ and now you’ll find eBay Promoted Listings offers a ‘Suggested Ad Rate’ as a guide to your bid level. There are a few other tweaks, some cosmetic and some functional to improve usability.
Promoted and Organic Performance
Promoted Listings and organic performance are now in one place in the new eBay Promoted Listings dashboard. You’ll also find new graphs such as click through rates which should give some guidance as to how promoted listings are performing compared to organic listings. The update lets you drill down for insights or take a high level overview of performance.
eBay say that recommended Listings are tailored for you by leveraging improved user experience and algorithms to give guidance on what items to promote. This is an ideal place to start adding new listings. You can always check at any time to see new recommended items. The items also now default to the top of your listings selection flow.
Suggested Ad Rate
There’s been a name change from trending to suggested ad rate but this isn’t simply terminology. There’s new logic behind the Suggested Ad Rate which may include item specifics, past performance, seasonality, and current competition. As with the old trending rate, the Suggested Ad Rate is intended to help you balance performance and cost to find the ad rate that’s right for your inventory.