eBay Auto Send Offer to Buyers increases conversion rate

No primary category set

The eBay Send Offer to Buyers tool is by all accounts one of the most effective features eBay have ever released. Now an enhancement will enable you to Auto Send Offer to Buyers in a set and forget manner.

Send Offer to Buyers lets you engage with your watchers directly to offer a reduced price on your listings. You select a discount and those who have already expressed an interested in the product receive an offer which often prompts an immediate purchase. Anecdotal reports from sellers say that using Send Offer to Buyers is highly effecting. eBay themselves say that according to internal data watchers are at least 30% more likely to turn into buyers when they receive an offer from a seller.

The offer price you send needs to be at least 5% lower than the original price on the listing for items with a Buy It Now price under £200. If your listing’s Buy It Now price is between £200 and £1,000, your offer must be at least 3%, and you can offer as little as 2% for items over £1,000.

eBay Auto Send Offer to Buyers

Now, once you’ve sent an offer to your interested buyers, there is an auto-send feature which gives you the option to send the same offer to future interested buyers. eBay will automatically check for new interested buyers every 24 hours from when you first send the offer until the listing ends or you manually cancel the Auto Send Offer to Buyers option. The automatic offer will be the same discount that you set up in the original offer.

When setting up an offer, you’ll have the option to select “automatically send offers” in offer settings. You can both start and stop automatic offers on the Offer Settings tab on the manage offers page.

There seems little reason why, if you are already using Send Offer to Buyers, you wouldn’t check the box to Auto Send Offer to Buyers. It’s one less thing to worry about and so long as your margins don’t change the offer price will remain the same. Especially as the country goes into local lockdowns, use Auto Send Offer to Buyers to remind shoppers of what they were interested in and enjoy the increased conversion rates.

18 Responses

  1. Hmm, never “understood” the offers thingy. I’m selling brand new products at very competitive prices.. it’s a business not charity. it’s like buyers sometimes ask “what’s the lowest…”. Imagine when i’m going to email our landlord re rent for warehouse space and ask “what’s the lowest you can do this month?!” ?

  2. “The eBay Send Offer to Buyers tool is by all accounts one of the most effective features eBay have ever released”
    Anyone actual ebay sellers out there got evidence to prove this.

  3. @ifellow
    I’m assuming you can set up offers without having to use Sponsored products. We did some advertising on ebay and it really wasn’t worth the extra fees

  4. Just sent out a load of best offers. Couple of successful ones but already, click buy and then straight away a cancelation request with no intention of buying. Getting more and more time wasters on ebay.

  5. I have been trying it a lot recently with almost nil results…in fact probably going backwards. I sell unique one-off items. I had one sale from about 26 offers I sent out (usually knocking about 20-25% off)…but noticed items which had “x” number of watchers when I released the offers soon went down to just one or no watchers. I suspect they decided annoying emails about what they were watching could be got rid of by stopping watching the items at all. The other fear I have is that it “trains” buyers to not buy immediately, but watch items and hope they soon get an automated deal…even when you list as “best offer” and they could open dialogue with you to get a deal to start with and not wait for an automated offer! For me, it is slowing down sales overall.

  6. @JoT – interesting comments and I’d had similar thoughts. Not sure it’s going to create a lot of extra sales unless a large margin is sacrificed but as @ifellow suggests it’s maybe a good way of getting rid of old stock. We used to use Auction to get rid of older stock but that doesn’t seem to work well any more even at ridiculously low prices .

  7. we sell on ebay auction only, works a treat
    we dont like looking at pages of ebay listings kidding ourselves

RELATED POSTS..

New eBay Advertising Dashboard & Data-Driven Recommendations

New eBay Advertising Dashboard & Data-Driven Recommendations

eBay to end linking to Nectar

eBay to end linking to Nectar

New eBay Rate this item and Auto Feedback

New eBay Rate this item and Auto Feedback

eBay VeRO - Brand control or abuse?

eBay VeRO – Brand control or abuse?

Elton John Pre-loved Rocket Man Resale on eBay

Elton John Pre-loved Rocket Man Resale on eBay

ChannelX Guide...

Featured in this article from the ChannelX Guide – companies that can help you grow and manage your business.

Latest

Take a look through a selection of the latest articles on ChannelX

Register for Newsletter

Receive 5 newsletters per week

Gain access to all research

Be notified of upcoming events and webinars