Payoneer Green Channel matches sellers with marketplaces

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Payoneer have launched the Green Channel, a matching and onboarding program designed to connect marketplaces with top merchants that have been pre-screened by the company’s robust fraud prevention and compliance capabilities.

The service enables marketplaces to grow their inventory rapidly by bringing on high-quality cross-border sellers and Payoneer have over 4 million potential customers to introduce. If you’d like to take advantage of Payoneer marketplace introductions, give them a call if you’re already a client and if you’re not… well maybe it’s time to become one?

Why should sellers be interested?

With Green Channel acting as the matchmaker between sellers and marketplaces, Payoneer ensures sellers are onboarded efficiently as well as receive special attention from the marketplaces they’re introduced to. This can include special discounts on commission rates, free ads packages, global ecosystem of support for logistics, warehouse, ERP, local influence and traffic. Of course, having received Payoneer’s stamp of approval, marketplaces are keen to work with those sellers who come highly recommended. This whole process makes the transition to selling on a new marketplace much quicker and smoother.

“Payoneer’s infrastructure is built to power marketplaces and enterprises to conduct business globally as easily and securely as they do locally, and this is what Green Channel is all about. We have the largest network of marketplace relationships of any payment provider in the world. We have a comprehensive view of any seller’s activity across multiple platforms through which we can identify trusted sellers that are ripe for growth into new markets. Our global ecosystem, paired with local support, makes Green Channel a wholly unique offering that ensures a fast-tracked onboarding for these merchants, providing value to both sides of the network.”
– Adam Cohen, General Manager Enterprise, Payoneer

The program has gone global, connecting sellers and marketplaces all over the world from Asia, Latin America, Europe, North America and the Middle East to create a seamless onboarding experience for both merchant and marketplace. So far 28 marketplaces are already part of the Green Channel program, where they’ve received connections to thousands of sellers worldwide.

With over 60% of marketplace fraud on the seller side conducted by repeat offenders, Payoneer’s global network of partners provides an expansive view of the market, enabling the company to identify and shut down bad actors. By utilizing Payoneer’s comprehensive fraud protection and compliance capabilities, and leveraging its extensive ecommerce ecosystem, Green Channel facilitates connections, with the marketplace benefitting from Payoneer’s local customer service business growth teams.

Wayfair and other marketplaces on the Green Channel

Wayfair, one of the world’s largest ecommerce destinations for the home, partnered with Payoneer to identify high quality suppliers.

“Our partnership with Payoneer has allowed us to tap in to a pool of vetted and highly-qualified suppliers that have sold in higher multiples compared to our average new suppliers in recent months. We look forward to expanding our efforts with Payoneer and are very excited about opportunities that lie ahead.”
– Michael Zhang, Senior Manager, Head of International Supply Solutions, Wayfair

Along with Wayfair, other marketplaces already on the Green Channel include: Walmart, Google shopping, Newegg, Tophatter, Grupo exito, Mercado Libre, Linio, Americanas, Fruugo,, Allegro, Cdiscount, Rakuten France, Otto, eprise, eMag, Jollychic, Noon, Jumia, Amazon India, Blibli, JD.ID, Kogan, Ezbuy, Shopee, Tiki, and Lazada.


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