Harmony Murphy promoted to GM Advertising UK by eBay Ads

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eBay Ads have announced that Harmony Murphy has been promoted to General Manager Advertising UK as part of the Europe-wide re-organisation of the advertising business.

Harmony Murphy joined the business in Janurary this year as Head of Advertising UK but will now be responsible for leading the wider and expanding eBay Ads UK division – encompassing ad operations, brand partnerships, seller success and marketing. It’s fantastic to see Harmony’s success which is sure to inspire many women in business.

“eCommerce is booming, which provides enormous opportunities for brands and sellers on ebay.co.uk. And, with our new-look eBay Ads team, our ultimate purpose is to help these partners succeed on the platform, whether that is through more effective audience targeting, more engaging marketing solutions or brand partnerships. It’s been a whirlwind of a first year for me at eBay Ads, and I’m looking forward to continuing our work as we expand the team and take on new challenges in 2021.”
– Harmony Murphy, GM Advertising UK

eBay Ads has also appointed Eleanore Morlas as General Manager Central & Southern Europe (CSEU). Morlas, formerly Director Advertising Commerce Solutions Europe, is taking over the management of the business in Germany, France, Italy and Spain with immediate effect. Murphy and Morlas will work closely together to create a cohesive commercial offering for both brands and sellers, and will both report directly to Phuong Nguyen, General Manager Europe of eBay Ads.

“Advertising is a growing opportunity for eBay and the re-organisation of our European eBay Ads teams is a pivotal moment for us, as we reinforce a strong structural foundation that will allow us to better grow this highly strategic part of the business,”
– Phuong Nguyen, General Manager EU, eBay Ads

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