If you don’t sell your products on marketplaces then someone else will, is one argument for building a presence on Amazon. Of course, the reality is more complex, but it’s clear that brand protection is one factor to consider. Amazon marketplace seller Pattern will be joined by some of the consumer brands it partners with, to explain their approach to brand protection and other reasons that the marketplace is being elevated within their channel mix.
Insights will include exclusive shopper research findings from the UK and Germany, how to define the role of marketplaces for your brand to maximise incremental sales, the importance of continual listings management and Brand Registry for Amazon, marketplace exclusives and other tactics to prevent cannibalisation of other channels, and Selective Distribution and enforcement against marketplace Sellers who damage your brand.
