Mastering marketplaces in the Middle East

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Pattern is the authorised Amazon seller for brands such as Adidas, Reebok and KONG in the Middle East. In this session, David will explain how brands can launch and optimise their performance on Amazon and Noon in the UAE and Saudi Arabia to convert the region’s affluent customer base.

Join the session to understand the domestic and cross-border models for selling into the region, how to create great listings for Amazon and Noon, and the marketing techniques that will drive traffic to those listings.


He will also cover how to protect your brand in the face of activity from unauthorised grey market sellers, and future growth opportunities; such as the expansion of Amazon to the rest of the region.

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