Already on Tmall Global and not seeing the success you were promised? Thinking about launching and want to understand what’s required? Join Pattern’s session that will explain both the strategy and tactics you’ll need to employ to build a healthy P&L for your Tmall Global business.
Pattern is a China Trade Partner for brands including Skechers and Thorne. We’ll share real data and insights into how we get results for the brands we partner with, including case studies on Tmall Global launch campaigns, off-platform demand generation techniques, the impact of Livestreaming and Tmall’s social selling platform Weitao, KOLs and other demand-generating partnerships, building a pricing and promotions strategy to maximise your 11.11 sales.
We’ll explain the full costs of trading on Tmall Global, marketing spend and channels required to build your customer base, and how to work with your Trade Partner to take a data-driven approach to trading.