How to reach and retain profitability selling on Tmall Global

No primary category set

Already on Tmall Global and not seeing the success you were promised? Thinking about launching and want to understand what’s required? Join Pattern’s session that will explain both the strategy and tactics you’ll need to employ to build a healthy P&L for your Tmall Global business.

Pattern is a China Trade Partner for brands including Skechers and Thorne. We’ll share real data and insights into how we get results for the brands we partner with, including case studies on Tmall Global launch campaigns, off-platform demand generation techniques, the impact of Livestreaming and Tmall’s social selling platform Weitao, KOLs and other demand-generating partnerships, building a pricing and promotions strategy to maximise your 11.11 sales.

We’ll explain the full costs of trading on Tmall Global, marketing spend and channels required to build your customer base, and how to work with your Trade Partner to take a data-driven approach to trading.


Pattern & Mirakl to accelerate brands on marketplaces

Pattern & Mirakl to accelerate brands on marketplaces


Amazon EMEA vendors likely to review options


67% of UK online shoppers buy gifts on Amazon


Retailers at Tamebay Live – Watch on demand for free!


Rewatch Tamebay Live Masterclasses On Demand

ChannelX Guide...

Featured in this article from the ChannelX Guide – companies that can help you grow and manage your business.

Register for Newsletter

Receive 5 newsletters per week

Gain access to all research

Be notified of upcoming events and webinars