Meta are are introducing a new process to verify ownership of their mobile app on the Meta for Developers App Dashboard as part of their ongoing efforts to prevent fraud.
Developers of newly created Meta apps will be required to confirm ownership of any new Google Play or iOS mobile app before the app can be added under Settings. This will block advertisers from being able to optimise their app ads’ delivery for mobile app installs if the app ownership has not been confirmed.
If your app requires ownership confirmation, you or the person who manages your app will receive a message in your app’s Alert Inbox, as well as a notification in your App Dashboard. Failure to take action may result in loss of platform access or other app disruption.
Developers must confirm mobile app ownership via an app-ads.txt file on the website domain listed within their app store listing.
To complete mobile app ownership confirmation, developers can visit the app settings section of their App Dashboard. After entering package or bundle information for their mobile app, developers can start the ownership confirmation by selecting “Confirm ownership” at the bottom of the page. We’ll check to make sure a valid app-ads.txt file exists at the domain URL provided and confirm app ownership, or outline errors that should be corrected before trying again.
