Mountain Warehouse launches online marketplace

Mountain Warehouse are the next big retailer to launch an online marketplace powered by Mirakl.

It has become common to see retailers setting up marketplaces to onboard third party brands and expand their offerings. Just this year, Superdrug and B&Q have done exactly that by also utilising software company Mirakl to produce the expanded platforms.

The introduction of Mountain Warehouse’s marketplace model comes 17 years after they first launched their website and follows their more recent purchase of the Animal brand last year. It will allow the retailer to offer customers a wider range of products within the childrenswear, sports and activewear ranges while improving its presence in cycling, outdoor living, garden and pets products.

Our mission at Mountain Warehouse is to help everyone to enjoy the great outdoors. One way to do this is to keep expanding and evolving the range of products we’re able to offer our customers, especially online. The marketplace is a fantastic way for us to do this and we’re excited about the potential it brings. It’s great to see some market leaders joining us online and new product areas will help deepen and complement our existing customer proposition.

– Ed Whatmore, chief digital officer, Mountain Warehouse

Mountain warehouse claim to offer sellers a reach of 1.7 million active users. Over the last two years the retailer has seen sales increase by 80% and have 600,000 visitors a week.

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