The first-ever Pinterest Christmas gift guide has launched, enabling brands to directly inspire shoppers through curated boards of shoppable items.
People have always come to Pinterest to shop. And now with increasing searches for gift inspiration for teachers, partners, co-workers, friends and neighbours in particular, Pinterest has created a feature to highlight products that will help Pinners discover, browse and shop their ideal gifts for these groups in a new way, this season.
In the UK, brands including Very, Sweaty Betty, John Lewis, M&S and The Cotswold Company, have all selected products which align with the platform’s gift-recipient focused guides, with a special ‘2022 Gift Guide’ badge spotlighting the selected items across feeds.
People love to shop on Pinterest, whether for themselves or to find that really special gift for a friend or loved one. And because people come to the platform to shop but are undecided on exactly what for, they want to hear from brands, and get inspiration from ads. So for advertisers, this means they can show up with the very items and ideas we know people are looking for. Our new holiday gift guide offers a curated spotlight of items from multiple brands, making the shopping experience even easier for Pinners searching for gift inspiration this season.
– Tim Woollias, Retail Director, Pinterest
Pinterest insights are a bit like having access to a crystal ball, as we can see what our audience is looking for and therefore likely planning to purchase in the near future. We’re excited to feature in Pinterest’s first Holiday Gift Guide that lets us reach shoppers at an early stage ahead of the holiday period, with gift ideas for loved ones, co-workers, neighbours and more, that we know they’ll love.
– Jamie Connolly, Digital Marketing Lead, Very
You can view the Pinterest Christmas gift guide here.
