Upon first hearing this news reported by Axios, you might be wondering why TikTok would need fulfilment centres but if we look at the ecommerce growth of TikTok, we can piece the decision together.
When TikTok first launched it became popular quite quickly, creating chaos, it was like marmite, some loved it and some hated it. Scrolling through short clips became an addictive pastime for many and it wasn’t long before brands and businesses realised the potential to grow their business on the platform, many even going on to become ‘TikTok famous’. Today, TikTok’s position in the ecommerce world is promising.
TikTok’s journey to fulfilment
As you may be aware, TikTok has and continues to launch it’s ecommerce feature TikTok Shop across key markets. It enables merchants, brands and creators to showcase and sell products directly on TikTok through in-feed videos, LIVEs, and the product showcase tab. With warehouses and fulfilment centres, TikTok will extend their capabilities, keep a close eye on things and see the buyers journey through from start to finish.
To further confirm that we will soon see TikTok fulfilment centres popping up, the platform are looking to hire a Business Solutions and Merchant Development Manager, Global Fulfilment Centre in Seattle.
The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users.
We are looking for passionate and talented people to join our global fulfillment centre team, together we can build an e-commerce ecosystem that is innovative, secure and intuitive for our users.– TikTok, Job description
It looks like Amazon may soon be facing even more competition when it comes to the logistics of an ecommerce business.