BigCommerce Multi-Storefront feature expansion

Category: Brands
BigCommerce Multi-Storefront feature expansion

BigCommerce are expanding access to their Multi-Storefront which, previously only available for enterprise merchants, is now available as a self-service feature and accessible to small and midsize BigCommerce merchants directly within their BigCommerce store. Retailers of all sizes now have the advantage to manage multiple storefronts to grow sales in new regions, streamline operations for multiple brands and customise various customer segments to drive global growth.

To manage multiple storefronts, it often requires merchants to work with separate back-ends that are difficult to manage, time consuming and expensive to maintain, especially for growing small to midsize businesses. BigCommerce has removed these resource constraints by consolidating the management of multiple stores into a single dashboard with enterprise-grade tools at an affordable price. In return, merchants can better streamline operations, save on implementation and maintenance costs and create and deliver tailored shopping experiences across brands to reach and meet the needs of different buyers from around the world.

Why go Multi-Storefront?

Multi-storefront can be useful for merchants who have multiple brands or who serve multiple segments (like B2C, B2B, retail, and wholesale segments).

You can also use additional storefronts as a marketing tool. For example, you can create a new storefront as a “microsite” that focuses on a specific product or campaign launch.

Depending on your business model, multi-storefront may work for some merchants as a multi-region or cross-border solution. However, some store functions are global and are shared across storefronts, such as payment methods, tax, and shipping settings. Additionally, even though the same product can be assigned to different storefronts, product attributes (like description and name) cannot be overridden into a different language (without customisation).

This release of Multi-Storefront affirms our ongoing commitment to equip merchants of all sizes with easy-to-use growth tools and the unprecedented platform performance they need to move forward faster to scale. An unstable economy is the perfect time to make smart digital tech stack investments that are agile, functional and flexible to build business resilience for long-term growth and success. Progressive retailers open to innovation will be well-positioned to succeed regardless of an unforeseeable economic landscape.

– Meghan Stabler, senior vice president, BigCommerce

New self-service capabilities give retailers the ability to purchase and set up storefronts directly from the BigCommerce control panel to easily begin testing new revenue and growth strategies in a streamlined, cost-efficient manner. BigCommerce’s Open SaaS approach means that new functionalities and upgrades are frequently and seamlessly added to Multi-Storefront, ultimately driving better-performing stores and experiences for merchants and their customers.

Several BigCommerce brands and retailers have turned to Multi-Storefront to power localised experiences for its shoppers including established global lifestyle brand Ted Baker, and fast-growing brands UK manufacturer Bullitt Group, global luxury hotel toiletry supplier Vanity Group and Australian-based health food brand Healthy Kiwis.

BigCommerce Multi-Storefront Features

Effortlessly grow into new markets by creating custom storefront experiences for various buyers.

Reduce costs and streamline operations by trimming down the number of systems and integrations a business relies on which can decrease maintenance costs and drive higher revenue with less headaches.

Empower efficiency to grow by ditching duplication of efforts with a centralised system to manage all storefronts. Whether it’s adding a new product or updating pricing, do it one time, in one place.

Make smarter, data-driven decisions with powerful insights from a unified data source to analyse business activity holistically, or dial in to review the performance of a specific storefront. 

BigCommerce has been working closely with its expansive partner ecosystem to ensure their support of Multi-Storefront. Partners have already updated their apps to not only be compatible with Multi-Storefront, but also to take advantage of the new functionality to offer optimised solutions.

Multi-Storefront is now generally available for self-service for all BigCommerce Pro, Plus and Standard retail plans.


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