Newegg have revealed that they are now using AI to automate the review process for website product description content for all new marketplace product listings. Using a combination of the latest natural language processing models, the AI-driven quality assurance (QA) program has achieved a strong success rate.
Programmed to analyse text for grammar, spelling and inappropriate words, phrases and trademarked brand names, the tool reviews thousands of new marketplace product listings per day.
On average, the AI rejects approximately 8% of new marketplace product descriptions, which prompts Newegg employees to contact sellers to ensure their product text is accurate. Based on feedback received, the AI is re-programmed on a continuous basis to learn and improve as it ingests data and receives direction.
Our AI model’s aim is to help our marketplace sellers easily list up to thousands of their products quickly and accurately to get the products ready to generate sales. We’re programming with AI across our tech platforms and finding ways for AI to improve experiences and solve problems.
– Jeff Lin, Senior Director of Business Intelligence, Newegg
Since implementing the new AI-driven automated QA tool in early May, Newegg has saved a significant number of hours, freeing up employees from having to manual review listings on a daily basis. By using AI on repetitive manual tasks, employees are able to focus on more complex duties geared towards improving Newegg’s overall customer experience.
