This week, sneakers, apparel, and collectibles marketplace StockX is making a splash at Paris Fashion Week with Highsnobiety at an Interactive “Not In Paris” Exhibition with the StockX Grail Vault. This is all about building brand equity with the offline community with the aim of hoping to convert them to online StockX shoppers in the future.
Featuring the most coveted products available on the StockX platform, attendee’s will have the chance to access prizes in the vault by playing a StockX crane game filled with keys.
In addition to the vault, Highsnobiety will be helping the marketplace sell an exclusive run of sneakers, and they are launching exclusive ReStockX promotions for attendee’s who are part of the StockX community and creating content at the experience. There is also a second StockX branded crane game at the Modes store on Avenue Montaigne filled with more keys to win prizes at the grail vault.
We’ve long understood the importance of offline brand connection — it’s why we’re committed to providing opportunities for our global community to engage in major cultural moments like Paris Fashion Week Men’s. The week is not only a celebration of fashion and its rich history in Paris, but also of culture and community; and there are no better collaborators to help us bring that legacy to life than Highsnobiety and MODES
– Deena Bahri, CMO, StockX
StockX Grail Vault
This event is a celebration of fashion, art, and design, establishing the StockX Highsnobiety Grail Vault as a must-visit destination for fashion enthusiasts and industry insiders.
- Grail Vault: Immerse yourself in a life-sized Grail Vault that holds StockX’s most coveted items, which are up for grabs to those lucky enough to score a key.
- Claw Machines: Unleash your inner gamer with StockX claw machines. To access the Grail Vault visitors will take turns at a custom StockX claw machine filled with StockX verification tags and site credits. Those lucky enough to grab a StockX tag will hold a key to “unlock” the vault. If a tag isn’t captured, visitors still have the chance to walk away with StockX site credit for later use. You’ll find one machine within the Not in Paris space, with a second inside MODES, StockX’s luxury fashion boutique partner in the 8th Arrondissement.
- ReStockX: Visitors can enter three ReStockX sweepstakes by bidding $1 for the chance to win sought after prizes such as The Air Jordan 1 Low OG SP Travis Scott Olive and Jacquemus Le Bambinou bag. Prizes will be displayed within the Grail Vault.
- Shoppable Sneaker Wall: Shop a curated range of hand-picked sneaker silhouettes available for purchase.
Open 11am to 8pm at 101 Rue Réaumur, 75002 Paris, France, events kicked off kick off with an Opening Ceremony on June 20th, a Highsnobiety Magazine Launch Party, followed by a series of celebratory events throughout the week leading up to the closing ceremony on the 25th.
First introduced in June 2020 in the wake of global lockdowns, “Not in Paris” was created as a digital solution to the absence of the traditional fashion week activities. In the years since, the program has taken on a physical presence while maintaining a digital content showcase bringing the best of fashion and culture for the Spring/Summer 2024 season to Highsnobiety’s audience of next generation tastemakers.
