Pinterest have introduced two new advertising solutions – Premiere Spotlight and Travel Catalogs – aiming to help advertisers increase their campaign success on the platform. For most brands and retailers, it’s Premiere Spotlight that’s of most interest.
Whether you are supercharging brand awareness with Premiere Spotlight or turning inspiration into booked vacations with Travel Catalogs, our newest ad solutions have one shared goal: helping brands scale on Pinterest across the funnel. We want advertisers to reach the consumers they care about and drive them from discovery to decision to do—all in a more positive place online.
– Bill Watkins, Chief Revenue Officer, Pinterest
Premiere Spotlight
Premiere Spotlight buys you high profile visibility, especially on mobile where you can take over about 50% of the screen with your campaign. You’ll want to access this feature when considering new product launches or similar high profile campaigns.
This new high-impact awareness ad solution is designed to reach audiences at scale when it matters most for your business. With Premiere Spotlight, you can exclusively own premium placements on the platform for a desired time period to promote your campaign for maximum visibility with Pinners.
Premiere Spotlight features video ads in places like the search page, which is the first step for users to discover new ideas on Pinterest. Premiere Spotlight enables brands to reserve their placement for product launches and own the screen, taking up approximately 50% of a mobile device’s screen on Pinterest’s search page.
Premiere Spotlight is now available in the UK, US, Canada, Germany, France, Australia
Travel Catalogs
Travel Catalogs builds on Pinterest’s product catalog technology, allowing travel brands to easily upload their travel products to the platform. Once their catalog is uploaded, Pinterest automatically turns each listing into a dynamic product Pin with relevant travel booking information such as hotel brand name, pricing, images, descriptions and more as well as a link to the booking website. Brands can also target users on Pinterest based on location data provided in their feed to reach more travelers.
Now, with Travel Catalogs, Pinners can go from inspiration to booking their dream holiday easier than ever. When a Pinterest user is planning to travel, they can simply click on a Travel Catalog Pin from a brand and book directly from their website.
Travel advertisers worldwide will gain access to Travel Catalogs later this summer
