TikTok Creative Challenge – Brand/Creator collaborations

Category: Brands
TikTok Creative Challenge - Brand/Creator collaborations

TikTok Creative Challenge has been launched to connect brands to creators giving those best at creating enticing content that works on TikTok a way to support brands looking for user engagement and receive recompense based on the success of their content.

The new in-app feature that allows creators to submit video ads to brand challenges and receive rewards based on video performance. Creators can browse through the list of challenges, read the challenge’s brief which displays the reward pool and details rules and requirements, and submit their video ad. The Creative Challenge gives creators full creative freedom over their ads, unlocking more opportunities for creators to collaborate with brands in a way that’s most authentic to them.

TikTok Creative Challenge provides brands with authentic, high-performance and easy-to-use creative content at scale to help drive their performance advertising campaigns. By simply creating a creative challenge on the platform, advertisers are given up to 30 ad creatives within 10 days created specifically for the TikTok audience developed by creators who truly understand the community. TikTok Creative Challenge helps take the work out of performance advertising by seamlessly connecting brands with top-tier performance driven creator content.

Submissions should be high-quality, well-edited, original content. Once submitted and approved, creators can see the status of their submissions, view performance and check monthly earnings. Rewards are influenced by many factors, including qualified video views, clicks and conversions. Creators will receive notifications for their submissions if revisions are necessary, with the option to revise or appeal. Submitted videos will not be displayed on the creator’s profile, but once reviewed and approved, run as ads on the For You Feed.

Once enrolled in the TikTok Creative Challenge, creators will have access to a number of resources including a dedicated Creator Community group and Mentor Program to connect with other creators to share knowledge, exchange insights and get rewarded. To be eligible to join the Creative Challenge, creators must be at least 18 years old and have a US-based account with a minimum of 50,000 followers.

TikTok Creative Challenge is currently in testing as the platform explores the new solution with select brands. They say that they will continue to listen to the feedback of the community to further develop the program and continue to make it easier to advertise and drive results on TikTok.


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