To help creators and SMBs reach new audiences, TikTok Promote have launched Promotional Pack, a new buying type that guarantees discoverability and allows users to purchase a guaranteed minimum amount of views.
Promote is a self-serve advertising tool that allows a user to promote only their organic TikTok videos and increase engagement with the TikTok community in a quick and simple way. Promote can help you:
- Drive more visits to your TikTok page
- Get more messages from potential customers
- Boost other creators’ content
- Target your audience by location
Promoting organic content helps improve overall paid ad performance as ads perform better when people are first primed by organic content. Seeing an organic TikTok video before a paid ad increases aided brand recall by 27% and branding on the ads gets attention 12% longer, found a recent study by Neurons.
Promotional Pack guarantees discoverability and visibility, allowing creators and SMBs more opportunities to get discovered on TikTok by buying a guaranteed minimum amount of views. This allow users to experiment and test their creative content, Promotional Pack helps users to better understand what videos perform well with their target audience.
The first thing you will want to do, is to decide on your goals – do you want more views to your profile, to engage with consumers through messages, boost videos creators have published, or target a particular geographic area?
When a viewer sees a video you Promote with the “more profile views” goal, they’ll see a can’t-miss CTA driving to your profile.
When a viewers sees a video you Promote with the “more messages” goal, they’ll see your content and a CTA button that says “Send message” and leads them to compose a message.
Promote For Others
If you are working with creators and ant to amplify their content, the new “Promote for others” feature allows you to Promote it like you would any of your videos or LIVE videos, helping you put it in front of more of the viewers you want to target. Promote for Others then enables you to easily track the powerful campaign analytics in your own dashboard.
Location targeting is likely a best fit for businesses with a brick-and-mortar storefront, restaurants, and service-based businesses who serve limited areas. This smarter targeting helps show your content to more viewers closest to your business, meaning your campaigns may be more efficient.