A slate of new Pinterest Ad Solutions and product updates for users, advertisers, and agencies was shared at Pinterest Presents, the annual global Pinterest advertiser summit, spans the entire consumer journey on the platform and will enable advertisers to further tap into the unique commercial mindset of the Pinterest audience who come to the platform to find inspiration to take action.
We are innovating faster than ever before with a robust slate of relevant, personalized products to reach consumers with intent, and we’re building with the goal to be the industry’s best full funnel solution. We’ve made Pinterest more measurable from first impression to last click and we’re excited to share more about our new products that span the consumer journey, all in a more positive place online.
– Bill Watkins,Chief Revenue Officer, Pinterest
New Pinterest Ad Solutions
More ad formats to reach and engage an audience full of intent
Premiere Spotlight on search and home feed: Premiere Spotlight allows brands to exclusively own premium ad placements on the platform to promote their campaign for maximum visibility. Pinterest is now extending Premiere Spotlight from search to the home feed to help advertisers reach users from the moment they open Pinterest. Premiere Spotlight on search and home feed are now available in the US, UK, Canada, Germany, France, Australia, Japan, Spain, Italy, the Netherlands, Brazil and Mexico.
Showcase ads: Showcase ads are a new interactive ad solution that allows users to preview and explore a brand’s content by swiping through branded images. Brands can create rich, interactive experiences through the use of cards and features within the format. This adds more context and invites users to dive deeper in their exploration of the brand.
Quiz ads: Quiz ads offer a deeper level of personalization to a brand’s idea on Pinterest. Brands can include up to three questions per quiz to create an entertaining experience for people to engage with and show consumers more personalized ideas, helping them to move deeper into decisions and toward a valuable purchase.
Showcase ads and Quiz ads are now available in the US, UK, Canada, Germany, France, Australia, New Zealand, Japan, Brazil, Mexico, Italy, Spain, Switzerland, Denmark, Sweden, Finland and the Netherlands. Other countries will gain access later in the year.
New features for agencies
Business Manager: Pinterest Business Manager is a one-stop shop for agencies and advertisers to securely manage employees, partners, accounts and more. Pinterest is adding five new features to the tool that will help agencies and large advertisers manage their operations with greater efficiency, including comprehensive business dashboards to see the impact of their investments and new audience sharing features to save time and build on successful targeting tactics. Business Manager will be available in all countries with Pinterest ads later this fall.
A first look at Creative Studio
Creative Studio will give brands a speedy way to generate lifestyle imagery for product Pins. Brands will be able to simply add their Pin link, select the prompts that match their need, and Creative Studio will then generate a selection of custom background images.
Creative Studio will be available for testing with select US advertisers later this year. Brands who are interested in participating in early testing can reach out to the respective Pinterest team.
Making Pinterest more shoppable
Mobile deep links and direct links: Pinterest recently introduced mobile deep links for Pinterest managed advertisers and are now adding direct links as new ways to help shoppers on Pinterest go from discovery to purchase while increasing conversion for retailers. Mobile deep links help to instantly direct users to a specific page in a retailer’s mobile app, making it easier to shop for products after clicking on a shopping ad. Direct links take people from a Pinterest ad to a retailer’s website with just one click, reducing the steps it takes for users to go from discovering a product to checkout. Direct links are available on select formats within consideration, conversion, and shopping campaigns.
eCommerce integrations: One of the best ways for retailers to generate growth on Pinterest is to upload product catalogs to the platform. Pinterest is now expanding its integration ecosystem with two new integrations for Salesforce Commerce Cloud and Adobe Commerce native applications to all monetized markets. These integrations allow merchants to manage their Pinterest product catalogs and set up directly within the applications they already use for Salesforce or Adobe.
Pinterest is also continuing to develop new ways for the people on the platform to find ideas, get creative and try something new. Today we gave a sneak peek at one of our newest consumer innovations.
A new way for Pinterest users to visualise and curate ideas
Collages are a new feature designed to help users personalize ideas, visualize the possibilities and creatively refine their vision to bring their inspiration to life. Leveraging the platform’s advanced visual technology, collages enable users to cut objects out of a Pin and combine them with other cutouts to create interactive collages of their favorite ideas. With collages, users can move beyond Pins and boards to see how different products come together and curate visual content that inspires them.
