TikTok lives on the TikTok app on your phone, yes? Well no, at least not entirely any more! TikTok US have introduced Out of Phone, a new out-of-home solution that lets partners and brands leverage TikTok content beyond the platform, bringing it into the real world through screens on billboards and kiosks and in cinemas, bars, restaurants, automobiles, airports, gas stations, retail stores, and more.
This gives the potential of reaching consumers who aren’t currently looking at the app, and the few who (why not?) haven’t signed up to TikTok yet.
Bring TikTok moments to the physical world with Out of Phone: Billboard
Brands can now activate on TikTok and physical out-of-home advertising through Out of Phone: Billboard, which takes existing campaigns and amplifies them onto billboards all over the world. That means brands can kick off a campaign on TikTok, generate authentic growth within communities and creators, and then amplify their work onto billboards reaching new and far-ranging audiences.
Out of Phone: Cinema: TikTok on the Big Screen
With Out of Phone: Cinema, TikTok is coming to the silver screen, delighting audiences and offering advertising opportunities for brands. Out of Phone: Cinema replicates the on-platform experience onto cinema screens, capturing engaged audiences during the pre-show with a segment of TikTok’s top content that brands can advertise alongside.
Bringing the best of TikTok to a screen near you with Out of Phone: Other Screens
With billions of screens across the world, the possibilities with Out of Phone are endless. Out of Phone enables out-of-home partners to bring TikTok’s engaging content directly to their audiences on their global networks and screens. TikTok have launched in a variety of venues and spaces including bars, restaurants, airports, gas stations, and retail stores, with bespoke partnerships that bring the joy of TikTok to the masses.
TikTok work with out-of-home partners to ensure the Out of Phone experience fits their needs, tailoring programs to suit audiences in specific locations or spaces. Out of Phone is updated regularly to share only the latest and most engaging TikTok content.
With Out of Phone, we’re taking TikTok beyond the palm of our hands and into everyday life. From billboards to restaurants, gas stations to airports, we are on a mission to create endless ways for our community to experience the joy and creativity of TikTok.– Dan Page, Global Head of Distribution, New Screens, TikTok
Out of Phone Out in the World
Partners who have activated our Out of Phone solution include Adomni, DIVE Billboards, GSTV, Loop TV, Raydiant, ReachTV, Redbox, Screenvision, VEVO, and more. Through TikTok’s partnerships, brands have already begun to spread TikTok joy to new audiences everywhere.
Out of Phone unleashes a world of creative possibilities, expanding the TikTok experience beyond the mobile screen.