Black Friday strategies for Marketplaces with Sophie Marchessou, Mirakl

Category: Brands

Ahead of Black Friday, we talk to Sophie Marchessou, Chief Customer Officer at Mirakl, on Black Friday strategies and how marketplaces operators have prepared for the busiest time of the year.

With constrained consumer spending, Black Friday is more important than ever this year, with retailers and marketplace operators hoping that pent up consumer demand will result in a bumper day, but Black Friday strategies have been in the planning since July for many marketplace operators and their selling partners.

Sophie dives into why collaboration between a marketplace operator’s buyers and marketplace teams is essential for success and strategies for profitability.

In this video you will find:

  • 00:00 Marketplaces Mirakl work with in the UK
  • 01:47 How Marketplace Operators retailers prepare for Black Friday
  • 03:07 Consumer trends this Black Friday
  • 05:29 Why collaboration between operator’s buyers and marketplace teams is essential
  • 07:53 The rise of the air fryer in 2023
  • 09:29 How the Mirakl war room monitors Black Friday
  • 10:56 Sophie’s top tips for Black Friday tech preparedness
  • 13:17 Sophie’s thoughtful spending predictions for 2024

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