There is a vibrant array of marketplaces around the world for retailers to expand to, and today we outline the key French marketplaces for sellers wanting to expand their sales channel options.
This is an excerpt from our Diversify to Thrive white paper, in partnership with ChannelEngine, where you’ll also find the key marketplaces for Germany, The Netherlands, The USA, Turkey, and the UK. Download your copy today to discover new opportunities.
Colizey was the first French marketplace 100% dedicated to sporting goods and equipment supports 27 different sports, including running, football and cycling.
The platform offers over 500 hand-picked brands, with advice written by athletes for athletes and a dedicated customer service team. It has over 200 sellers and over 150,000 products listed.
Maisons du Monde
Founded in France in 1996 and expanding across Europe since 2003, the group describes itself as a European leader in original and accessible home décor and furniture collections. Initially launching in France in November 2020, the Maisons du Monde marketplace includes over 200 brands offering 25,000 additional SKUs.
Drawing on expertise from the world of interiors, Maisons du Monde has teamed selected young, specialist designers with socially responsible brands made in France to provide its customers with a large, quality offering. It has 10mn unique visitors per month.
Starting as a wool-spinning company in the 19th century, in the 20th century, La Redoute became one of the first mail-order companies. Today, it is one of France’s largest webshops, with 99% of French people being familiar with the brand. Since 2010, in addition to its own products, it has also offered products from external sellers via its online marketplace.
La Redoute is a ‘closed marketplace,’ which means that sellers will be screened before they are accepted. Criteria include price, product range and whether a seller owns a particular brand. La Redoute is focused on women over 30, with product categories including fashion and home goods as well as electronics, beauty, toys, and more. Customer service, contact and product data must be in French.
Providing customers with a wide range of home furnishing products by working with carefully selected professional sellers whose offers complement their own, But.fr’s website receives high traffic, with over
57mn page views per month. Its sellers are selected based on their quality of service and reliability. The sellers offer both new and refurbished products, which they select and ship themselves.
Launched in 2017 and fully owned by the Louis Vuitton Mot Hennessy (LVMH) group, this is a one-stop shopping and omnichannel destination for premium and luxury brands. It offers a collection of over 300 fashion and beauty brands, from the most prestigious luxury houses to up-and coming designers. Additionally, it serves as the world’s sole online partner for Louis Vuitton, Dior, Celine and Moynat.
24S sells products within a broad Fashion range from shoes and bags, clothes and jewellery and has 1.8mn monthly visitors.
A French ecommerce company specialising in cycling, running and outdoor products, the Alltricks platform currently offers more than 825 brands, including Shimano, Michelin, Nike, Oakley, Garmin and The North Face. It has 5mn monthly visitors and does not offer fulfilment services to sellers.
Created in 2014, the Boulanger marketplace sells household appliance products ranging from kitchen and house maintenance to beauty and health. It has 10mn visitors each and features 100,000 listed products.
The platform is a selective Mirakl marketplace and offers a dedicated Account Manager from registration to daily relationship.
Other key French marketplaces
Amazon, DIY retailer Brico, Carrefour and Cdiscount, which is the biggest online discounter in France.