TikTok Shop has announced a new partnership with Royal Mail to help merchants of all sizes improve their delivery experience and thrive on the platform. For the first time, merchants can integrate Royal Mail Click & Drop service with their TikTok Shop account, enabling them to arrange shipments and get orders delivered to customers quickly and efficiently.
One of the reasons that TikTok Shop has seen explosive growth since launching in October 2021 in the UK, is that all the infrastructure is in place to support ecommerce platforms. When the likes of eBay launched at the turn of the century, payments online were still relatively untrusted by consumers, many carriers weren’t set up for ecommerce, indeed some refused point blank to deliver to consumer addresses and only catered for business deliveries, and there was little to no software solutions to support large scale selling.
20 years on, and TikTok have burst onto the scene, not only with a new audience who are primarily engaged with TikTok to entertain themselves during downtime, but the entire ecommerce platform infrastructure is already built and ready to support their ecommerce operations.
Case in point, Click & Drop is Royal Mail’s primary shipping solution and ready to go – By integrating the service into TikTok Shop, merchants of all sizes can save time and improve the delivery experience. This includes seamlessly printing postage labels, which can then be dispatched on their existing Royal Mail collection, collected via Parcel Collect, dropped in a parcel postbox or taken to a Royal Mail Customer Service Point or Post Office branch. Merchants will also be able to see their TikTok Shop orders alongside other sales channels, all in one place.
Click & Drop will be available to existing TikTok Shop sellers who install the Royal Mail Click & Drop integration from the Service Market in the Seller Centre, with merchants also able to easily set up via Royal Mail.
As businesses on TikTok Shop continue to scale, the Royal Mail Click & Drop integration will improve their shipping experience, speed up dispatch times and ultimately improve customer experience.
Our aim is always to help merchants grow their business on TikTok Shop. The partnership with Royal Mail will make our merchants’ lives easier and bring considerable customer benefit by streamlining and improving the fulfilment process. Working with such a trusted and established organisation will save vital time for merchants and ensure our customers get their orders as quickly as possible.
– Patrick Nommensen, GM of UK Ecommerce, TikTok Shop
People love shopping online and through social media, and TikTok Shop is a great example of that. People also love getting deliveries from their trusted Royal Mail postie. It gives them the confidence to order again, and everyone benefits from that growth. We are really excited about working with TikTok Shop, helping them to grow and delivering a brilliant service to all of their customers. Sellers can rest easy knowing their deliveries are in good hands.
– Nick Landon, Chief Commercial Officer, Royal Mail
