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Marketplace & Classified Economic trends across Europe in 2024

As the new year begins, we speak to Serdar Akin, Chief Product Officer at OLX, one of Europe’s largest and fastest-growing marketplace ecosystems, which helps tens of millions of people every month to find housing, get jobs, buy and sell household goods.

Every month, OLX platforms display more than 73m active listings, attracting over 45m app users. More than 13m people post items for sale every month, with over 1.8 million of those being paying customers. 

The company holds leading positions in many product categories:

  • #1 platform for exchange of goods and services in Poland, Ukraine, Romania and Portugal
  • #1 platform for car trade in Poland, Romania and Portugal and #2 in Ukraine
  • #1 platform for real estate in Poland, Ukraine and Romania and #2 in Portugal

In this interview, Sedar discusses economic trends across Europe and how this is impacted consumer shopping behaviour, before focusing on three key countries – Poland, Romania and Ukraine.

In this video:

  • 00:00 Introducing OLX and Serdar Akin
  • 03:11 Economic trends across Europe
  • 04:48 Consumer buying and selling trends
  • 06:49 The ecommerce landscape in Poland
  • 10:13 The ecommerce landscape in Romania
  • 12:19 OLX ecommerce commitment in Ukraine
  • 15:20 European ecommerce predictions for 2024

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