In the very first TikTok Shop Legend interviews, Rich Gallant, cofounder of eFones is recognised as a “Legend Merchant” as he shares his secrets with Sakara Bell.
As 20 year veteran of the telecoms industry, about 5 years ago, Rich was approached to open a website to bring Chinese brands to the UK consumer market. Then even though he didn’t even have the TikTok app, in 2021 he was asked to join TikTok Shop to bring Apple to the platform.
On their first Black Friday on TikTok Shop in 2021, their Live Stream revenue was revenue was a million plus dollars and they had to pull all their staff from their offices into the logistics center to pick and pack orders. But Rich says that their real success has come from short form videos and working with creators.
If you are a brand or retailer that wants to learn how to get to grips with the platform, this TikTok Shop Legend video is a must watch and the expertise and experience Rich shares is a valuable insight into getting started and building a multi-million pound revenue stream.
