Japan is the fourth largest ecommerce marketplace in the world, so this week we sat down with Koki Araga, Business Development & Partnerships at Rakuten to find out more. Japan is a huge opportunity for UK and European retailers and the Rakuten Ichiba marketplace can act as a springboard for brands looking to break into the Asian market.
Koki talks though the Japanese economy, the buying experience that buyers in Japan are looking for and how to get started on Rakuten Ichiba.
In this video you will find:
- 00:00 Introducing Koki Araga and Rakuten Ichiba
- 00:42 The Japanese ecommerce market
- 04:44 The buying experience Japanese expect from UK/EU brands
- 06:39 Categories attractive to Japanese buyers
- 07:38 The Rakuten Ichiba opportunity
- 10:11 How Rakuten simplifies selling in Japan
- 13:30 Localisation and agency support
- 16:55 Minimum prerequisites for success in Japan
- 19:59 Connecting with Rakuten
