eBay have announced some major changes to cross-promotions which are to be implemented on the .com site from June.
Those who are cross-promoting with other sellers will see this feature disappear. According to eBay, this feature has seen “very low usage”: it’s impossible to argue with this because eBay provide sellers with no effective way of measuring usage of this specific feature. But cross-promotions have certainly been very popular amongst many sellers that I know – and taking the facility to choose promotion partners away from sellers is likely to be an unpopular move.
Sellers will also lose the ability to specify which of their own items will be promoted on their listings. Instead, “eBay’s default logic” will choose items for them, “based on the buyer’s search”. Connections between eBay categories, Store categories and keywords will still be available, however, so this seems less likely to affect the majority of sellers.
It’s hard not to see all this as a move by eBay to take more control from the hands of sellers. With adverts for third-party non-eBay sites now appearing on search results pages too, one has to wonder where it all might end.