eBay UK have just published the first seller update of 2011 and it’s a mixed bag with hefty fee cuts of as much as 50% for some sellers and fee increases for others.
Anchor shops see free insertion fees for fixed price listings and eBay have also slashed fixed price insertion fees for Basic shops from 20p to 10p per item. This means it will make financial sense for more sellers to either upgrade to an Anchor shop or downgrade to a Basic shop.
Often eBay has been accused of giving discounts to their biggest sellers and ignoring smaller sellers. With this seller release there are some real up front listing cost savings for sellers who have a Basic eBay shop and it also makes Basic shops much more financially viable for the very smallest sellers on eBay UK.
There has been a radical rethink of final value fees. Gone are the fee tranches and in come flat rate category specific fees making it simple to calculate the cost for selling an item. You’ll no longer have to calculate 8.75% of £0.01 – £29.99 plus 5.25% of £30 – £599.99 plus 1.5% of the final selling price of £600 or more. It’s now a simple percentage of the whole selling price.
There are some winners and losers with some categories such as Tech having final value fees slashed by 50% and increases in others.
There will be changes to the Buy it now and Reserve features in most categories and the reserve fee option will increase from 2% to 3%.
Auction listings with Buy It Now
The changes will see the end of the £9.99 auction with £10 Buy It now. From May not only will fees increase a few pence for adding a Buy It Now option but there must be a 40% difference between the Buy it now price and the auction start price.
In line with eBay.com the PowerSeller discounts will end in May this year. If you want to get discounts on your Final Value Fees you’ll need to achieve Top Rated Seller status.
eBay are also changing the criteria to qualify as a PowerSeller. From May you’ll need 100 transactions to domestic buyers in the last 12 months instead of 100 items sold. This means previously if a buyer bought a quantity of 100 items from a single listing you’d meet the criteria for the one sale, in the future this will count as one transaction and you’ll need to sell another 99 items to qualify.
eBay are also removing the 100 Feedback, 98% or more positive criteria from PowerSeller requirements.
Duplicate Listings Ended
From May, sellers will no longer be allowed to have multiple listings for identical items. This policy will apply to fixed price listings across most categories and should save fees as well as benefiting sellers from recent sales on multi-quantity listings. If you do have duplicate fixed price listings running they’ll be ended automatically in mid-May.
To enable you to check for duplicate listings there’s a new tool to check for duplicates listed on your eBay account.
What will still be allowed is up to 15 listings for items made to fit specific products, models, or brands to enable sellers to specify the fitment in item titles.
Better Communications with Buyers
Selling Manager and Selling Manager Pro emails, which are duplicates of the ones sent by eBay, are being retired. Business sellers can customise and personalise the winning bidder, order confirmation and order update emails.
From May sellers will be able to upload from any courier along with tracking numbers in My eBay, Selling Manager or Selling Manager Pro. Adding tracking information automatically triggers the new order update email to be sent to buyers informing them of the updated postal status for their purchase.
Global Seller Standards
Starting in May 2011, minimum selling standards will be put in place across all eBay sites around the world. From the 20th May, to sell into other countries sellers will be required to meet new minimum Global Standards and sellers already have to meet minimum standards to sell into the US, UK and Germany.
Sellers will also be able to achieve Top Rated status in Canada, Australia, France and Italy in addition to the US, UK and Germany.
Listing Analytics Improved
eBay have added new features to the listing analytics tool available in My eBay for free. You can now choose between real time data or data from the last 30 days, it includes data for auctions and includes data for ended items.
There are some category changes coming to Clothes, Shoes & Accessories, Computing, Consumer Electronics, Mobile & Home Phones, Photography and Video Games.
Product Details, Catalogue and Multi-Variation Listings
From May there will be required product details in Fashion (Brand, Size, Style), mandatory listing all Electronics items with a matching product in the catalogue and more descriptive item condition values for media. Sellers need to ensure that they update their listings or items could be ended at worst and at best will lose sales by not appearing high in search rankings.
The categories where you can list Multi-Variations have been expanded. They will also soon be available to all sellers, not just those with an eBay shop.