I hear many sellers nowadays complain that eBay are favouring large retailers over the smaller independent eBay seller. Whilst I’m convinced that’s not something that even eBay themselves consider desirable it’s interesting to see the side effects of their policies and just how much advantage large sellers receive.
One thing that’s irrefutable is that eBay are attempting to promote the best deals from the best sellers to buyers. When a buyer has a great buying experience and gets a great deal they’re more likely to purchase again in the future which benefits all sellers.
A good example of of what might be unintended advantage for large sellers is the Daily and Weekly deals program. A few days ago I highlighted what was a great deal for a USB Hard Drive – the 80GB drive was at a cracking price of £17.99 for one day only and sold just over 1700 units in a day.
Now the price is back up to £24.99 and the listing is still selling an average of 10 units per day. What’s more important is that it’s right at the top of search results when you look for a ““. It is still a good deal, but at that price it’s no longer a great deal. However it’s recent sales make it a very popular listing and after a week it’s showing no signs of slipping from the number one position in search results.
Larger sellers who routinely supply Daily and Weekly deals rapidly build up a large number of top performing listings across a range of categories. This is gives them an advantage in search results which simply isn’t available to smaller sellers.
I have no problem with the fact that larger sellers may be able to offer better prices than smaller sellers – that’s been the same for retailers in corner shops since before online retailing existed. However it does appear that larger sellers are able to be gifted the top position in search results on the back of Daily Deals.
Top placement isn’t a guarantee though, not even for enterprise sellers. If you search for “” you’ll find a Top Rated Seller has the top spot in search results even though a Weekly Deal seller has the same product 25% cheaper. In this instance it appears that lower sales and a higher price is more than counterbalanced by being a Top Rated Seller which indicates that seller standards really do come into play and are worth achieving.