eBay seeks to double size of Fashion Outlet business

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eBay’s new head of UK Fashion Brands Melanie Smallwood has revealed her ambition to double the size of the Fashion Outlet by attracting more brands to sell on the site. Currently, 30 high street names get preferential treatment including French Connection, L.K. Bennett, Dune and House of Fraser.

As part of an interview with Marketing Week, Smallwood said “My background is fashion at Harrods and Harvey Nichols so I have a strong feeling about how people have regarded eBay for fashion but in the last few years there has been a significant change in perceptions in what we’re doing in fashion.”

“The campaign is a stake in the ground for us – we did it delicately in our first autumn campaign but now it’s a bold statement about where we are with our brand collaborations.”

The interview was given as part of publicity surrounding eBay’s new MyMix fashion campaign which will launch shortly and features fashion bloggers and jorunalists.

We’ll all be wearing moccasins before the summer is out.




6 Responses

  1. What eBay know about fashion retailing will fit on the back of a postage stamp.

    That’s why Miriam Lahage left.

    I don’t think I’ll be holding my breath…

  2. So upset your existing customers by making bold statements about doubling the number of sellers.

    There is only so much pie and slicing it more thinly is not necessarily good business.

    But eBay know best what works for them.

  3. Surely the big retailers that signed up early with ebay made sure that their contracts had something to say about competitors joining in?



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