Etsy bans Duplicate Shops

No primary category set

Crafts and vintage marketplace Etsy has put a new policy in place that bans duplicate shops being opened by sellers.

It seems that merchants have been opening multiple, near identical shops on the site in an attempt to game search and draw in more buyers. Etsy have banned the opening of duplicate shops but that doesn’t mean you can’t have multiple shops if they’re selling distinct items. Sounds a bit confusing to me.

Here’s the policy and the salient paragraph copied below:

“Although you may have more than one shop on Etsy, you may not have duplicate shops on Etsy. Duplicate shops list the same or similar types of items in more than one shop, often using the same or similar photographs, descriptions, pricing, and branding (including shop banner, avatar, about page, and shop policies).

Duplicate shops create confusion for our buyers and do not promote transparency about your business and the items you make. In addition, duplicate shops distort search results, which can create an unfair advantage over other sellers and an unfavorable experience for buyers.”

One Response

RELATED POSTS..

Mirakl reaches profitability and achieves 20% revenue growth

Mirakl reaches profitability and achieves 20% revenue growth

Introducing Temu, Bol, Otto, TikTok Shop, & Noon marketplaces

Introducing Temu, Bol, Otto, TikTok Shop, & Noon marketplaces

Activist Elliott Investment takes stake and board seat at Etsy

Activist Elliott Investment takes stake and board seat at Etsy

3 in 4 consumers now browse multiple marketplaces pre-purchase

3 in 4 consumers now browse multiple marketplaces pre-purchase

Temu shopping app and ultra low prices Temu to allow UK & US retailers on marketplace

Temu to allow UK & US retailers on marketplace

ChannelX Guide...

Featured in this article from the ChannelX Guide – companies that can help you grow and manage your business.

Latest

Take a look through a selection of the latest articles on ChannelX

Register for Newsletter

Receive 5 newsletters per week

Gain access to all research

Be notified of upcoming events and webinars