Marketplace Focus: Fruugo “no sale, no fee”

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Fruugo simplifies buying products from around the world. Their mission is to provide great choice and the freedom to shop safely wherever you are, from wherever you want, through one global marketplace.

Equally and of more interest to ecommerce merchants, Fruugo simplifies selling around the world and can not only help you sell into overseas territories but can also help you win Google shopping visibility in those countries – probably a lot more easily than if you try to do so through you own multiple localised websites.

Retailers can list their products for sale on Fruugo and Fruugo’s proprietary basket takes the shopper’s order. The platform is multi-country, multi-language, multi-currency, multi-shipping and multi VAT compatible. The retailer processes the Fruugo order, dispatching it to the shopper, and Fruugo simply charges a small commission on the sale.

What can Fruugo do that you can’t?

Fruugo automatically “localises” all products (currency, language, VAT) for shoppers in countries around the world and (the big benefit for retailers) automatically gains visibility and sales for retailers via country-specific and language-specific versions of “Google Shopping” elsewhere in the world. There’s no no CPC (cost per click) cost to the retailer.

Fruugo takes any fraud risk & currency risk as well as offering first line Customer Services thus reducing your workload. You can also select which Fruugo supported countries you sell to, to suit the your needs and strategies for opening up your product ranges to international shoppers.

Key Fruugo Stats

76% of Fruugo orders are cross-border and 73% are cross-currency (not every international order is cross-currency, e.g. cross border within Eurozone)

Fruugo are on target to exceed £10m annual GMV this year, from 1.3m products, and 1m visits per month.

All retailers benefit free of charge from Fruugo’s automated programatic buying of traffic from Google Shopping globally & major Comparison Shopping Engines (such as

This is Fruugo’s 3rd consecutive year of 200%+ YoY growth.

Top Cross border order destinations

  • 21% Australia
  • 16% North America
  • 41% Western Europe
  • 18% Scandinavia
  • 4% Rest of World

Particularly strong categories

  • Sports and Outdoor
  • Health and Beauty
  • Home and Garden

Fruugo Integrations

Fruugo have integrations with many channel partners including services such as ChannelGrabber, Linnworks and Plentymarkts. They have also this month launched a Magento CE plug-in so any UnderstandingE users should find integration a breeze.

In addition to Magento, a further four integrations (with WooCommerce, PrestaShop, Shopify and BigCommerce) will make Fruugo available as ‘plug-and-play’ to over 66% of online retailers around the world and Fruugo will also soon be accepting Google Shopping product data feeds from retailers as a super-simple means of supplying product data.

Finally to add to the existing supported countries, Fruugo will launch in a further 10 territories (including China, Japan, UAE and India) before the Christmas season.

If you’re interested in getting started selling with Fruugo, you can sign up on their website.

9 Responses

  1. I’ve no objection to adverts generally, but adverts that masquerade as articles are rather annoying.

  2. The series of articles about alternative marketplaces are of particular interest to me so keep them coming as far as I am concerned

  3. “Fruugo simply charges a small commission on the sale.”

    So off to the Fruugo website I trot and the only thing I can find on the fees is this…

    “Pay just 15% Commission

    No sale = No fee. Fully inclusive of any payment, translation and currency charges”

    It appears they have a different definition of small commission than I do. No details about whether this fee is applied to the total sale price including delivery, no details about how the whole thing works. Simply sign up (although they are full at the minute) and wait. So far, as much transparency as cow pat sunglasses.

    My thoughts then turned to where Fruugo were based. Are we talking another company spread all over the place for dubious accounting purposes? The address to write to for data control information is: Ltd. (Company No: 6553460),
    13 Fountain Street, Fountain Street,
    Ulverston, Cumbria, LA12 7EQ, United Kingdom.

    One link says three different companies are registered at that address: two dissolved, Fruugo still going.

    Not exactly a grand spanking venue, is it? Feel free to look it up on Google Maps. In fact, I’d say it looks horribly like one of those addresses used by shell companies that Private Eye has detailed so well over the last few years. All the director info is on DueDil.

    Fruugo weren’t always in Britain. What on earth happened in Finland? Answer: a great big flump.

    I like Tamebay but this is nothing more than an advertorial.


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