Last week eBay Australia announced that they will be delaying the launch of the new product identifier rules that were unveiled last year.
Mandatory use of product identifiers across eBay, including in the UK, was expected in February 2017. But following Australia’s lead, eBay Ireland has now announced it will be following suit and delaying implementation saying “we heard from many of you that this timing is a bit rushed. We get it. So we’re relaxing our timelines.”
You can read the full announcement here.
As the announcement says:
“- Our new catalogue portal will be available from spring 2017. You’ll be able to upload your entire catalogue of private-label and unbranded products quickly and easily using eBay-generated product identifiers.
– New options, including Amazon, Google and self-created product identifiers will be available from summer 2017.
– We’ve postponed our next product identifier mandate – additional categories of new and Good ‘Til Cancelled listings for manufacturer refurbished items – to next year, along with the removal of the Does not apply listing option.”
There is no doubt that implementing product identifiers is a pain for many sellers and, for bigger sellers, an onerous task. Chris wrote a piece reflecting the hassles called Why we don’t like eBay Product Identifiers.
The most pressing concern must be whether eBays Ireland and Australia are the start of a trend. Will other eBay territories such as the US and UK also soon be subject to a delay in the new previously announced product identifier rules?
Obviously eBay sellers who have already invested time and resources on their product identifiers in Australia and Ireland will be frustrated that they have taken the time to comply where others haven’t. But they should hopefully be reaping the benefits of utilising them, even if they are not mandatory.
We’ll see, over the course of the next few days, if the implementation will be delayed on a broader scale.