Cdiscount to use drones for click & collect and stock taking

No primary category set

Cdiscount is the latest marketplace to be playing with drones, they aim to have a proof of concept demonstration by next year with the first working prototype in place by 2019.

Click and Collect by drone

Unlike Amazon and their ilk, CDiscount aren’t aiming to deliver to consumer’s homes and offices. Instead Cdiscount are considering using drones to drop products up to 5kg in weight to local collection centres. Rather than undertaking last mile deliveries in rural areas which up until now has been the main focus of drone testing, Cdiscount want you to be able to make a purchase and then the product will be made available in a relatively short space of time as the drone leaves a warehouse to fly to a location near you.

This approach has numerous benefits – no worries about landing or drop zones as locations will be pre-selected in advance and no concerns over whether anyone will be at home to retrieve the package as there will always be staff at the collection points. Cdiscount approach is all about speedy delivery to a click and collect location and the only question will be can the drone race to the appointed spot before you can get there by car, on foot or by public transport.

Stock Checking by drone

Cdiscount are also working on a second drone application – the ability to do a stock check with drones instead of humans.

The idea is to create an indoor geolocation net with sensors and beacons and then instead of a human scanning stock, a drone can fly past and do a stock check overnight with the data being injected straight into the companies Warehouse Management System with no human intervention.

There are a number of obstacles to overcome – how to precisely locate a drone’s position within the confines of a warehouse and then how will it accurately count stock as it hovers in front of a warehouse shelf, a pallet or a rack of clothing.

RFID tags spring to mind as one way that a drone could more easily stock check, but regardless how Cdiscount solve the actual stock counting issue, it’s an interesting use of drone technology.

Will we ever widespread adoption of drone deliveries in the UK

There’s little doubt that some edge cases such as Amazon’s drone testing in Cambridgeshire may eventually seen drone deliveries to outlying properties. Similarly UPS’ application of a drone deployed from a delivery truck to make a delivery while the driver makes a second delivery could come to pass.

The reality is that much of the UK population live in locations where drones delivery would be either extremely difficult or nigh on impossible to undertake. Applications such as drone delivery to click and collect points or for stock taking inside a warehouse seem eminently more likely in the sort term.

3 Responses

  1. other than the gimick factor, i dont see what a drone brings to the table with this application.

    in what way is a drone superior to a rail-mounted system? if it’s going down the same aisles every day, hovering isnt really a benefit.

    if it were a mass-market solution, there may be a cost saving, one drone can be tailored to any warehouse, but it’s not, they’re going to have to specifically build or adapt one to this purpose.

    in fact forget the moving element, there’s no reason the whole warehouse couldnt function as a live-tracking unit. you could pinpoint locate any item anywhere in the warehouse, without a drone at all, should you wish to.

    forget the traditional aisles with a drone (or person, or robot) floating down them, you can hypothetically just throw everything in one big pile, the warehouse will tell you exactly where in that giant haystack the specific needle you’re after currently resides.
    – you dont need to throw it all in a heap, thats just for illustration, the system will work perfectly well in a normal warehouse environment or in a heap.
    – this would require indvidually tagging each item, as would the drone system, but this system would appear to be superior, the drone is reduntant.

    actually i’ve just described tech that’s already in use now. this is a simpler working of GPS-type tech that we’ve all been familiar with for years. replace the satellites with roof and wall based sensors and you’re good to go. you dont even need to factor the earth’s rotation into it.
    amazon to go are doing something infinitely more complex and pulling it off, this would be child’s play in comparison.

  2. Isn’t that a screenshot from the ‘Money For Nothing’ video by Dire Straits..?


Cdiscount prepare for DSA enforcement

Cdiscount prepare for DSA enforcement

Amazon ultra-fast drone deliveries coming to UK

Amazon ultra-fast drone deliveries coming to UK

Cdiscount generative AI Chatbot deployed

Cdiscount generative AI Chatbot deployed


1st EU drone cargo airline operational licence granted


50 new postal drone routes planned by Royal Mail

ChannelX Guide...

Featured in this article from the ChannelX Guide – companies that can help you grow and manage your business.


Take a look through a selection of the latest articles on ChannelX

Register for Newsletter

Receive 5 newsletters per week

Gain access to all research

Be notified of upcoming events and webinars