Earlier in the year Tamebay reported the new links policy for business sellers, regarding including your business contact details in the main body of your eBay listings, would be changing. As a business you can still include contacts details in the appropriate section but not in the description field.
Here are the details of the new policy, which you can find here.
From September 2017 you won’t be able to include contact information, i.e. phone numbers, email addresses or social media profiles, in item descriptions, images, eBay Shops or seller profiles. The new rules won’t apply to the Business seller information section.
Buyers and sellers should always use eBay messaging tools, such as My Messages or Best Offer, to communicate with each other.
– eBay Spring 2017 Seller Release
That sounds like a fairly obvious policy but last week we heard from a seller who was under pressure to remove contact details from listing description immediately under threat of sanction. Naturally he was confused because there does seem to be a September deadline.
The good news is that eBay has confirmed with Tamebay that the policy and business seller requirements don’t come into action until September, so there is still time to amend listings and remain compliant.
We know why eBay is introducing this new policy. They’re guarding against fraud and protecting their revenues: they don’t want people trading off-platform because they don’t take a cut. But there is an aspect of this policy that seems rather buyer unfriendly and slightly paranoid. That buyer and seller have a discussion before purchase can be a good thing, after all.
If you’re selling custom items or a complex big ticket item, then as a buyer, you may well want to clarify details with the seller. The contact details will still be available but they’re not so very obvious. It’s a sledgehammer to crack a nut.