This is in addition to earlier requirements banning text decorations, logos, borders and other artwork sellers have used in an effort to make their listing pop out in search results. Normal advice applies that you’d expect from any ecommerce website or marketplace – images with a plain, white background and the product filling the frame are ideal although contrasting backgrounds can be used (e.g. if the product itself is white).
Why you might not be in favour
We know that many sellers are not going to like this for one of two reasons. Many will complain that without watermarks anyone can ‘borrow’ their pictures for their own listings. If you’ve invested in fantastic photography we can understand why this would irk you, however on other sites sellers will be sharing images on single product detail pages anyway so this isn’t exactly unheard of. We’re braced for your complaints however.
The second and very valid complaint is that eBay have already asked sellers to redo their pictures recently when they banned text and graphic decorations. Now they’re asking sellers to edit their images once again. It wouldn’t be an unreasonable complaint to wish eBay had just done both measures in one go.
Why you should be in favour
If you want your listings promoted as widely as possible then images need to be clean on plain backgrounds. Search engines won’t display images in shopping results that have UK flags, watermarks or any of the various other decorations sellers have added in the past.
Also eBay won’t want to promote your listings in features such as the ‘Shop the Scene‘ graphic currently displayed in The Entertainment Shop if they’re covered in decorations and watermarks. Image search is going to be increasingly important as technology such as eBay’s Find It On eBay and Image Search rolls out.
- From 1st March 2018, watermarks will no longer be allowed on pictures.
- eBay will monitor pictures for watermarks and notify you when we identify images that don’t comply with their updated picture policy.
- From 1st March 2018, sellers who continue to include watermarks in images will have their listings removed from search.
How do you remove watermarks from images?
Hopefully you’ve kept the original unwatermarked images but swapping them is a listing by listing process – you can’t bulk edit as every listing will have different images.
If you use multichannel management software you may find that you have watermarked and unwatermarked image options and can simply select for the unwatermarked versions to be sent to eBay.
If you haven’t got original images then sadly you’ll need to reshoot each image prior to the 1st March 2018 deadline.