A new feature for buyers and sellers has reportedly been launched by eBay. They’re billing it as ‘volume price offers’. It’s system that allows merchants to offer discounts on multiple purchases. The more units bought, the lower the price per unit.
As they say of the new feature:
Volume price discounts, give tiered discounts to buyers purchasing multiple quantities of your items. The improved item page treatment makes it easier for buyers to buy in bulk, so you save on shipping.
It’s a common tactic used in retail. One widget may be £3, but buy two and they will be £2.90 each, 3 will be £2.75 each and so on. It’s particularly well suited to lower price or commodity goods where people will likely need more than one over time. You can see from the screenshot that comes from the relevant help page what it will look like when used.
Sadly, as it stands, one limitation of the new feature is it isn’t available on multi-variation listings, according to an eBay rep on the eBay.com discussion boards. So that means that you’ll need to apply the discounts to individual lines on an item by item basis. Judging by the hep page above which explains how you do it, that looks like a reasonably involved process involving CSV files. For time pressed eBay merchants, it does represent yet another thing that needs to be dealt with. But hopefully should just be a one-off activity.
As far as we can see at the moment it’s only available on eBay.com, and even then it doesn’t appear to have been officially announced. But it seems most likely that it will be applied to international eBay sites in due course, as is often the way.
What do you think of this new feature? If it’s available to you, do you think you’ll make use of it?