Why should Manufacturers attend the White Label World Expo?

The White Label World Expo is an online retail sourcing show, making it the perfect destination for manufacturers to showcase their products to a rapidly growing market. Based in four countries over three continents. It truly is a global event reaching a truly global audience.

On the 27th and 28th of November, the White Label World Expo will be held at the ExCeL in London for two days of unmissable action for the white label industry. Thousands of global business leaders, entrepreneurs, online sellers, retailers, and distributors come together for the White Label World Expo in order to meet top representatives from the likes of Amazon, Ebay, and Shopify to further their business and make long lasting relationships with suppliers that will benefit their business long term.

Why should Manufacturers attend the White Label World Expo?

White label products are some of the most popular items on the market at present. As of 2018, the value market share of white label goods in the UK stood at approximately 52%, one of the highest figures in the whole of Europe. This represents a 28% increase from 2014, where the value stood at 41%.

Moreover, in a new study by Cadence Consulting Group, 54% of millennials said their choice of retailer is influenced by the private labels offered, and even 60% thought that their chosen retailer’s white label products were better than other alternatives. A further study discovered that approximately 50% of millennials were open to buying private-label products in any category, with 48% of respondents saying that they expected to buy more in the next 12 months.

These figures suggest that the popularity of white label products is increasing. This could prove to be an important factor when you consider that Harvard Business School professor Clayton Christenson claims that over 30,000 new products are introduced every year, and up to 95% of these fail.

So, by purchasing white label products, a business is taking advantage of buying from an experienced company whose products are already established on the market. Buying goods to sell through this avenue will also allow a business to avoid the manufacturing process altogether, which will save a significant amount of time and money.

The White Label World Expo will be one of the best places to source all of the newest products and services on the market. It is an incredible opportunity for your business to come face-to-face with over 300 of the world’s top suppliers and try, touch, and test a multitude of products. You can take advantage of free advice and consultations, helping you to secure the best deals and take your business to the next level.

One of the biggest names at the show is Hermes Parcelnet, the UK’s leading consumer delivery specialist. In 2018 alone, Hermes handled more than 330 million parcels, proving that they are one of the best options for a white label business looking to deliver their parcels to their customers around the world. They provide a range of flexible and affordable delivery options to individual homes, work, neighbours, safe places, or ParcelShop – suiting the customer’s wants and needs perfectly. Visit them at either one of their Stands, 316 or 860, to see how their services can benefit your business.

Another globally recognised business at the event is Mile High Labs, an industrial-scale CBD manufacturer offering reliable delivery of bulk CBD ingredients and private labelling services to the world’s leading consumer brands. With a GMP certified extraction facility and an extensive network of contracted cultivators, Mile High Labs supplies high-quality, high-volume CBD orders year-round. You can visit Mile High Labs at Stand 930 at the show and discuss how they manage to carry out their manufacturing process on such a large scale.

There is one last feature at the show that you will not want to miss out on. The masterclass program at the White Label World Expo will offer you advice and demonstrations on how to carry out certain activities within the industry. There are up to 50 masterclasses at the White Label World Expo, with Huboo and Virtuous Graphics being just two of the examples of businesses running their own presentations.

As Huboo are the UK’s fastest growing eCommerce fulfilment specialists, who have revolutionised the way that fulfilment businesses function, it seems only right to have them to hold their own masterclass. Their class will explain how they have managed to revolutionise the way online fulfilment businesses are run and display what they do will benefit your business moving forwards. After finishing at the Huboo masterclass, you can visit the team at Stand 1260 for any information you may require.

Similarly, Virtuous Graphics will be hosting their own masterclass. Virtuous Graphics are Amazon conversion optimisation specialists who provide their services for serious Amazon Private Label Sellers. Virtuous Graphics’ process starts as soon as an order is placed. After the payment is made, a support representative will send detailed instructions on how to ship your samples to their studio. After receiving your samples, the team will plan, research and create your highly converting content which after seven to nine days, will arrive in your inbox. Virtuous Graphics’ masterclass will showcase how this process works, and where it will fit into your business’ processes.

Tickets to visit the White Label World Expo at the ExCeL London on the 27th and 28th of November are completely free. For additional information about the event and to allow you to plan out your time visit the White Label World Expo website.