TikTok announce Shopping Ads

No primary category set

TikTok have announced Shopping Ads, a new ad solution that turns your products into shoppable entertainment that will help you boost sales and spark demand. Brands will now have three new ways to target customers on the platform.

What are Shopping Ads?

It is a simpler and more advanced ad solution that gives brands even more ways to meet shoppers wherever they are in the purchase journey. It’s a three-in-one solution with new formats to adopt and combine: Video Shopping Ads, Catalog Listing Ads, and LIVE Shopping Ads.

Brands can access the new advertising formats through, Product Sales, in TikTok Ads Manager. Scale your product catalog and capture emerging trends and more placements on TikTok beyond the For You Page. Reach audiences who are more likely to convert with smarter, more advanced targeting and fully automated creative features in development.

Video Shopping Ads

With this format you can place hyper-relevant, shoppable videos across the For You page for people to check out your products. This format is available for testing globally.

Catalog Listing Ads

Want something less video orientated? You can easily promote your product catalog at scale with new placements across TikTok. No video assets needed! This format is available for testing in the U.S. and for advertisers targeting the U.S.

LIVE Shopping Ads

Drive engagement from the For You page to your LIVE moments and show your products to shoppers who are more likely to buy. You can use this format wherever TikTok Shop is available in the UK, Indonesia, Malaysia, the Philippines, Singapore, Thailand, Vietnam, and invited accounts in the US.

Getting started

The new ad solution is currently available with the following partners; Smartly.io, Productsup, Shopify, BigCommerce, Ecwid or WooCommerce. You can find out more information here.

RELATED POSTS..

TikTok Pulse Premiere comes to UK with Sky Sports

BBC Studios, ITV and Channel 4 join TikTok’s Pulse Premiere Programme

LiveRamp: TikTok drives users straight to the big screen

LiveRamp: TikTok drives users straight to the big screen

Instagram tweaks algorithm to give small creators more TikTok like exposure

Instagram tweaks algorithm to give small creators more TikTok like exposure

TikTok viral videos get sound back as Universal Music Group licence agreed

TikTok viral videos get sound back as Universal Music Group licence agreed

TikTok Shop blocks 2m sellers and 37m products

TikTok Shop blocks 2m sellers and 37m products

ChannelX Guide...

Featured in this article from the ChannelX Guide – companies that can help you grow and manage your business.

Register for Newsletter

Receive 5 newsletters per week

Gain access to all research

Be notified of upcoming events and webinars