TikTok have announced Shopping Ads, a new ad solution that turns your products into shoppable entertainment that will help you boost sales and spark demand. Brands will now have three new ways to target customers on the platform.
What are Shopping Ads?
It is a simpler and more advanced ad solution that gives brands even more ways to meet shoppers wherever they are in the purchase journey. It’s a three-in-one solution with new formats to adopt and combine: Video Shopping Ads, Catalog Listing Ads, and LIVE Shopping Ads.
Brands can access the new advertising formats through, Product Sales, in TikTok Ads Manager. Scale your product catalog and capture emerging trends and more placements on TikTok beyond the For You Page. Reach audiences who are more likely to convert with smarter, more advanced targeting and fully automated creative features in development.
Video Shopping Ads
With this format you can place hyper-relevant, shoppable videos across the For You page for people to check out your products. This format is available for testing globally.
Catalog Listing Ads
Want something less video orientated? You can easily promote your product catalog at scale with new placements across TikTok. No video assets needed! This format is available for testing in the U.S. and for advertisers targeting the U.S.
LIVE Shopping Ads
Drive engagement from the For You page to your LIVE moments and show your products to shoppers who are more likely to buy. You can use this format wherever TikTok Shop is available in the UK, Indonesia, Malaysia, the Philippines, Singapore, Thailand, Vietnam, and invited accounts in the US.
The new ad solution is currently available with the following partners; Smartly.io, Productsup, Shopify, BigCommerce, Ecwid or WooCommerce. You can find out more information here.