Meet the company: BaseLinker

Meet the company: BaseLinker

With many companies looking at their fixed cost base, today we are thrilled to introduce BaseLinker, a fully functional, affordable, multi-channel management solution. With business expenses rising, BaseLinker offers a solution with pricing that’s extremely attractive for UK retailers but one that comes with all the features you’ve come to expect.

We spoke to Łukasz Juśkiewicz, Head of Strategy and Interim UK General Manager at BaseLinker to find out more:

How did BaseLinker get started?

It all started 15 years ago in Wroclaw, Poland when Sever (our founder – at that time a high-school kid with a flair for programming) wanted to help his friend to manage his sales on allegro (the biggest marketplace in Poland).

Sever wrote a software solution to facilitate his sales – it turned out to be very helpful tool and his friend recommended it to his colleagues and the word of the cool, very handy software started to spread.

Today BaseLinker has a team of over 100 people with a vast majority being in tech and tech related roles. The company is still run by Sever who places especially strong emphasis on the product itself – to make sure it helps sellers run their businesses same way it helped his friend.

What does BaseLinker do?

BaseLinker is an All-In-One Multi Channel Ecommerce Management System, already trusted by over 18 thousand sellers in Europe including a few hundred in the UK.

On top of its own modules for Order Management, Product Warehousing, Managing Marketplace Listings and Automating Workflows it offers over 500+ integrations. This includes not only most popular local marketplaces like Amazon, Etsy, eBay, and OnBuy but also top European marketplaces such as Allegro, CDiscount, Otto, eMag, and more.

You’re based in Poland, tell us about your international expansion

While it is true that we only started our expansion at the beginning of this year we have already become the most popular platform in Czechia, Slovakia and Romania and we have just launched Brazil – all with the help of our local teams.

What makes you think success in these countries will lead to success in the UK?

We do recognise the fact that the UK is a very mature and competitive ecommerce market. This is the reason why we took it slower here. We have spent the last few months working closely with UK sellers, fine-tuning our platform to better suit their needs.

We already have over 150 paying and few dozens of testing customers in the UK and the feedback is very positive. This gives us confidence that we are ready to repeat the success from other markets here as well.

What sets you apart from the competition?

The most apparent difference is the way we work with our sellers. Namely:

  • We are few times cheaper than the competition – prices start from £9/month. We have unified pricing globally what makes it very attractive for UK sellers
  • We do not require clients to sign contract – you can quite any time or if your business is seasonal you can use us only when you need us
  • You can choose if you prefer to set everything up our on your own (connect e-shops, marketplaces, automate your operations etc.) or you can have everything set up by our in-house implementation team

However what really sets us apart is our culture and drive to make BaseLinker an omni channel platform of choice – globally.

How easy is it to migrate to BaseLinker?

When we were developing BaseLinker we did not want to focus solely on the biggest companies with fully fledged IT departments. They are very important clients for us but we also wanted to make it affordable for smaller businesses.

We knew that many sellers cannot afford to hire IT specialists or spend thousands of pounds for software implementation – especially at the early stage, so we tried to make it easy enough for non-tech guys to be able to do things on their own. Of course we provide them with many helpful resources including articles, video tutorials and support from our product specialists but in the end our platform is a self-service platform.

We still have our in-house implementation team in case somebody prefers to have everything done by us but we believe it is important to give sellers options.

I’d like to try BaseLinker, what’s the first step?

You can simply try it out for free. We believe in our product and are confident that once you try it you will want to carry on using it. That’s why we have a special Offer – test BaseLinker for 60 days for free. There’s no commitment and we don’t require you to enter your credit card to trial BaseLinker.

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we are currently testing baselinker as an alternative to linnworks order management and so far so good, the order system is like a breath of fresh air and you can make everything work exactly how you want to. We have tried almost every order management system over the past 2 months and baselinker is the one that we have chose to proceed with.

Daz • 21st September 2022 • Reply to Daz