eBay urge motorists to check car tyres

Category: Data & Insights
eBay urge motorists to check car tyres

eBay’s analysis of more than 2,000 UK drivers reveals that 56% of motorists can’t jump-start a car, while four-out-of-10 don’t know how to check the tread depth of their car tyres.

You might wonder why this is relevant, but you’ll see a lot of articles like this come out of eBay this year as it’s all a part of their push to increase awareness of their motors aftermarket business, and that’s good not only for sellers of car parts and accessories, but for all eBay retailers as car parts buyers will inevitably flow over into purchasing from adjacent categories and eBay as a whole.

Over a third of UK drivers (40%) cannot confidently carry out a tyre tread check according to new research by automotive marketplace eBay. More than half (53%) of 18-34 year olds don’t know how to check that their tyre tread is within the legal limit.

Older generations also lack confidence with this straightforward but important safety check, with more than a third of 35-54 year-olds revealing the same knowledge gap.

Cars, vans and light commercial vehicles (LCVs) legally require a minimum depth of 1.6mm across the central three-quarters of the tyre and around the entire circumference, although most vehicle manufacturers suggest replacing the tyres when they reach 3mm of tread.

Drivers caught with illegal tyres risk being hit with a £2,500 fine and three penalty points per tyre. As well as the financial risk, there’s a big safety risk that comes with badly worn tyres. According to Department for Transport records, in 2021, illegal, defective or under-inflated tyres caused 491 casualties and 12 deaths in the UK. 

More than a third (33%) of UK drivers don’t feel confident carrying out basic car checks and repairs, with 63% wanting to gain more knowledge. During the UK DVSA driving test, learners are asked two vehicle safety questions, these can include how to check tyre tread depth, oil, headlights and taillights, brake lights, brake pads, engine coolant and more.

Expert mechanic and eBay customer, Hannah Gordon, wants to jumpstart UK drivers’ understanding when it comes to basic vehicle checks and maintenance.

It’s concerning to know the number of drivers who aren’t sure how to check tyre tread depth. It’s one of the most important checks you can make; low tyre tread depth increases stopping distances and at worst, could result in a serious accident. Checking tyre tread depth is so easy, simply take a 20p coin and insert it into the grooves – if you can see the outer band on the coin, you need new tyres.

Identifying the right tyre for your car is easy using eBay’s MyGarage function – just pop in your licence plate and vehicle model and parts suited to your vehicle will come up.

– Hannah Gordon

It wasn’t just checking the tread of the tyre which seemed to cause problems for owners, according to the research. More than half of motorists (66%) were unaware of how to change a wheel, an important skill if a car gets a puncture and the spare wheel is required.

eBay research also revealed that more than half (56%) of UK drivers can’t jump-start a car, with almost 70% of women not confident of the process. More than half (66%) of drivers would also struggle to change a headlight or rear bulb.

More simple maintenance tasks seemed to be a problem for a large number of drivers with exactly half feeling they would be unable to fit a new wiper blade to their car while 34% weren’t at ease with checking the oil level which is a vital task, particularly on older vehicles which don’t feature digital alerts when it is running low.

Carrying out basic car checks and repairs can seem daunting but can often be simple and more cost-effective than going to a garage. Boosting your knowledge when it comes to car checks will not only save you time, but can also improve safety, especially before long journeys or during colder months. eBay’s marketplace makes it easy to find the part for your vehicle, offering convenience and peace of mind.

– Dr Tony Tong, Head of Automotive, eBay UK

4 Responses

  1. why does eBay not analyse why so many people just watch and never bid? They cannot all have similar items they are researching to sell. I / we would love to know the watcher to bidder conversion rate please eBay

  2. eBay seem to be pushing car parts big time at the moment which is great.
    Not so great is their diabolical ‘fitment’ programme which gets more parts wrong than it gets right.
    Easily fixed, add ‘registration number’ to the checkout so the retailers can check tricky parts are correct for cars before the seller ships them.
    Tony Tong has been promising this for at least 5 years every time I ask him about it at eBay roadshows etc and yet what seems to be a simple thing is beyond eBay.
    Strange, because it took an hour to add it to our own website and since then, our site has almost zero returns.

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