Amazon are offering brands the opportunity to protect their products against counterfeits with 20,000 free Transparency codes for one year. Brands will be eligible to receive 20,000 free Transparency codes for one year for every new product enrolled in the program before the 31st of December 2023.
Transparency prevents customers from receiving non-authentic or wrong versions of products, such as different compatibility, colour, materials, language or regulatory compliance. Each Transparency code is a unique, alphanumeric, non-sequential barcode that is applied to your product’s packaging to ensure that every unit shipped is authentic.
20,000 might sound pretty generous, but bear in mind that if you sell volumes greater than 20,000 of a particular SKU, you’ll still need to buy more. Transparency isn’t a SKU code, each and every individual unit will need a unique Transparency code. Brands can enroll some or all of their products in Transparency. For every product enrolled, brands are required to apply unique Transparency codes on every unit manufactured for that product.
The big advantage for Transparency codes is that they ensure that only authentic units are shipped to customers. Whether fulfilled by Amazon or shipped directly by selling partners, products cannot be listed on Amazon or shipped without valid Transparency codes so it gives you control not only over the units you ship directly, but also those that go through your channel partners.
Once a product is sold, the Amazon Shopping app and the Transparency app both allow customers to scan Transparency codes to confirm authenticity and access content you provide.
The service also enables you to gain additional insights on your items at the batch or lot level, helping you identify supply chain or other issues, diagnose their root cause, implement solutions, and improve products with minimal disruption to your business.
If you would like to avail yourself of this offer, click here to claim your 20,000 Transparency Codes.