Jendaya launched as a destination where the old world meets the new school, a people-powered luxury ecommerce marketplace, with a strong African flavour.
Headquartered in London, they partner with boutiques and brands from around the world, committed to making a positive impact in the luxury industry. With sustainability initiatives reflected in the made to order designs that are encouraged on the platform helping to combat fashion waste, they are also working on providing business-friendly debt solutions to designers.
CEO Ayotunde Rufai got the idea for Jendaya when shopping for luxury goods in London on behalf of relatives in Nigeria. That sparked the seed of an idea to bring luxury fashion with reasonable delivery times to the continent, although of course you can shop on Jendaya from just about anywhere in the world.
A place where consumers living across the globe with a deep appreciation for the richness of our African culture could enjoy a curated shopping experience. Setting a new diverse standard for luxury, where everyone has access. Exclusive capsule collections, collaborations, and metaverse drops. The next generation luxury fashion experience where everyone shops live.
– Jendaya mission statement
Today on Jendaya, you’ll find new arrivals or bestselling collections from the leading fashion houses. You can shop from some of the world’s most coveted designer brands, including Lanvin, Rick Owens, Balenciaga, Saint Laurent, Ralph Lauren, Givenchy, and Prada, including the hottest African designer collections. Jendaya aims to become Africa’s premier luxury fashion destination and shoppers from around the world are welcome.
From fashion and accessories, to beauty and home, if you want to immerse yourself in an African luxury shopping cultures, Jendaya is the place to be. If you can’t find what you want, harping back to Ayotunde’s experiences of shopping for his family, you can still make ‘In search of’ requests and personal shoppers who have access to restricted and exclusive products form an array of luxury designers will do their best to source what you’re looking for.
This is a platform that’s all about building credibility and trust with customers, so in addition to the obvious opportunities for luxury brands to reach new audiences, there is also space for personal stylists to work with Jendaya to curate collections for premium customers with money to spend.
