Ted Baker first to localise UX with BigCommerce

Category: News
Ted Baker first to localise UX with BigCommerce

BigCommerce have announced added new functionality to its multi-storefront (MSF) offering to expand the ability of merchants to reach and sell to consumers regardless of where they live, what language they speak or what currency they use. Global lifestyle brand Ted Baker are one of the first to leverage MSF to power localised user experiences for their shoppers.

Language, currency and cultural differences should not be barriers to commerce, and now they don’t have to be. These new enhancements extend our MSF functionality so that merchants have even more flexibility to grow their brands and global footprints through one powerful BigCommerce dashboard.

– Troy Cox, senior vice president of product, BigCommerce

Building on BigCommerce’s powerful enterprise-grade multi-storefront functionality, international enhancements for MSF will enable merchants to create localised experiences with unique content and settings for each storefront, including: 

  • Tailoring content across product catalog, storefront pages, cart, checkout, orders and transactional emails
  • Creating unique pricing, coupons and promotions for each storefront
  • Controlling SEO strategy across pages, categories and products for each storefront
  • Set localised language, payments, currency, tax and shipping options

The expanded functionality is coming as cross-border ecommerce continues to grow around the world, especially in Europe, Asia and Latin America. The United States, which has lagged behind the leaders, is projected to reach 31.9% penetration this year. 

With the upcoming enhancements, merchants will be able to execute growth strategies faster with a simple process to create tailored full-funnel shopping experiences for every audience and build sophisticated marketing and sales strategies without adding complexity to day-to-day management.

We recognise the growing demand for cross-border selling and understand the importance of effectively marketing to diverse audiences. With BigCommerce’s new international enhancements for multi-storefront, we can empower our customers to drive growth in global markets. By leveraging this new feature, we believe our customers can unlock new opportunities and expand their reach to thriving international markets, ultimately driving remarkable growth and establishing themselves as global leaders.

– Jon Woodall, managing director, Space 48

Merchants crave the opportunity to sell in different countries, but executing an international approach can be difficult because of language and payment differences. BigCommerce recognises these challenges, and these new enhancements will help our customers, whether they are B2B or B2C businesses, take an omnichannel approach to reach their audiences everywhere.

– Tommaso Galmacci, digital commerce consultant, Adiacent

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