Amazon Agencies Consolidation: Optimizon acquire Nozzle & Marketplace AMP

Category: News
Amazon Agencies Consolidation: Optimizon acquire Nozzle & Marketplace AMP

In recent years a raft of so called Amazon Agencies sprung up to assist brands and retailers sell on the marketplace and that accelerated during the pandemic lockdowns when suddenly the high street was closed for business. Now, not only are agencies rapidly rebranding their offerings to include other channels, but we’re entering a period of consolidation where smaller agencies will be swallowed up as the desire to create mega Amazon Agencies begins, and that appears to be the goal for Optimizon.

Optimizon have been on of the UK’s fastest-growing eBay and Amazon agencies, with offices in London and Swindon and have now announced the acquisition of Nozzle, an ecommerce and advertising optimisation platform for Amazon, headquartered in London, and Cambridge-based FMCG e-commerce agency Marketplace AMP.

Optimizon is on a mission to establish itself as Europe’s largest data-led ecommerce consultancy, enabling consumers to find, love and buy a brand’s products, wherever they shop online.

We are delighted to welcome Nozzle and Marketplace AMP into the Optimizon family. Both companies have a proven track record and deep understanding of Amazon and other major online marketplaces.

As consumer behaviour shifts and technology advances, our systems and data can accurately profile a consumers’ buying behaviour to increase revenue and retention, therefore optimising profit. Together, we are well-positioned to become Europe’s leading ecommerce agency

– James Pitts-Drake, Founder and CEO, Optimizon

As part of this acquisition, Optimizon will integrate both Nozzle’s and Marketplace AMP’s team into its existing workforce, ensuring a seamless transition and continuity of world-class customer service for its clients.

Optimizon’s acquisition of Nozzle and Marketplace AMP marks a significant step towards its goal of becoming Europe’s leading ecommerce agency with further European acquisitions set for announcement this Autumn. With a now expanded portfolio of services and an unwavering commitment to client success, Optimizon say that they are poised to revolutionise the ecommerce landscape across the continent.

This is an exciting time for the team here at Nozzle. We’re at the cutting edge of e-commerce and ad technology, developing market leading products and working with some of the world’s biggest brands. Our team of developers will continue to provide our unique dashboards to everyone in the Amazon Seller market whilst also giving Optimizon a competitive advantage in terms of automation as well as data-led decision making across the entire customer journey.

– Rael Cline, Co-founder and CEO of Nozzle

We’ve been approached by a number of larger agencies over the past couple of years, who’ve been looking to expand their Amazon and eCommerce portfolio. But, it was the reputation and market knowledge of the team at Optimizon which resonated most with amp’s values, ambition to scale and to become Europe’s leading marketplace agency. This coupled with Nozzle’s data-driven insights, made this a hugely appealing acquisition and one we know our clients, and prospective clients will really benefit from too.

– Matt Anderson, Managing Director, Marketplace AMP


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