Amazon Podcast ads offers UK Amazon Audiences

Category: Amazon News
Amazon Podcast ads offers UK Amazon Audiences

Podcast ads on Amazon DSP will now offer Amazon Audiences to self-service advertisers in the UK. This launch gives advertisers the ability to reach audiences based on demographics (age range and gender) across all podcast supply, including Amazon-owned and operated podcasts (Amazon Music and Wondery network of originals and partner shows) and third-party publishers, apps and sites via Amazon Publisher Direct.

Unlike other channels, podcasts offer intimate environments, built upon trust and authentic connection between listeners and hosts. Whether it’s true crime podcasts, comedy or historical series, podcasts listeners actively discover and listen to content that resonates with their interests and passions, making them highly engaged audiences.

Previously, advertisers who ran podcast ad campaigns through Amazon DSP mostly relied on contextual signals, such as top genres and categories, to reach relevant audiences. Now, Amazon are expanding to include a pre-curated, exclusive catalogue of Amazon Audiences, so advertisers can reach the right audiences based on demographics relevant to their specific campaign goals. Amazon Audiences for podcasts are powered by machine learning models to help advertisers deliver relevant messaging to listeners across all podcast supply.

With this launch, advertisers will now have access to the following targeting options:

  • Demographics: Engage audiences based on demographic preferences, such as age range and gender
  • Geography: Reach audiences in specific geos that are relevant to campaign goals
  • Genre and categories: Engage listeners based on podcast genres and categories (such as true crime, news, history, sport and more)

The new Amazon Podcast Ads will be available in the UK and Europe, and can be accessed through Amazon DSP.

RELATED POSTS..

How successful is Amazon Prime Day growth

How successful is Amazon Prime Day growth?

10th Amazon Prime Day 2015 - 2024

10th Amazon Prime Day 2015 – 2024

Amazon’s 10th Prime Day is Now Live

Amazon’s 10th Prime Day is Now Live

Prime Day top seller prediction - New Amazon Echo Spot

Prime Day top seller prediction – New Amazon Echo Spot

Prepare to leverage learnings on Prime Day

Prepare to leverage learnings on Prime Day

ChannelX Guide...

Featured in this article from the ChannelX Guide – companies that can help you grow and manage your business.

Latest

Take a look through a selection of the latest articles on ChannelX

Register for Newsletter

Receive 5 newsletters per week

Gain access to all research

Be notified of upcoming events and webinars