The NFL have announced Gwen Stefani (@gwenstefani) as the marquee performance for the Super Bowl LVIII TikTok Tailgate, the league’s ultimate pregame party before the big game on the 11th of February, 2024.
We all know how massive of an event Super Bowl is, and I am so honored I get to be a part of it and perform at the Super Bowl TikTok Tailgate. Can’t wait to see you all in Vegas!– Gwen Stefani
With more than 3.2 million followers on TikTok, Gwen Stefani (@gwenstefani) offers fans an intimate look into her career and daily life, including major career milestones, family moments with husband Blake Shelton and her kids, archival performance images, behind-the-scenes footage straight from The Voice set and even her own take on the “Hollaback Girl” trend (over 32,000 creations). Gwen’s 2004 hit “Rich Girl” has become a mainstay of TikTok, garnering over 133,000 creations to date, as creators pair the track with big ticket purchases and Get Ready With Me videos.
You can expect to see a lot of high profile sponsorship and coverage of TikTok in the US and this is the fourth year of the NFL partnership. Now that TikTok Shop has opened in the US, expect even more as they aim to attract shoppers to the platform and convert entertainment into ecommerce.
The Super Bowl LVIII TikTok Tailgate will feature a pregame celebration prior to the musical performance, as top TikTok creators from fashion, food, comedy and lifestyle communities provide their gameday predictions, team facts, commentary, and more
It’s not just US retailers that will benefit from TikTok growth in the US, we’ve already heard that UK businesses (such as Nature Spell who have had over 1 million sales on TikTok Shop UK) are already setting up to sell on the platform in the US.
The Super Bowl LVIII TikTok Tailgate will let fans watching across the world to tune in on @NFL on TikTok for hours of live programming featuring a live musical performance from Gwen Stefani, NFL special guests and TikTok creators. In addition, portions of the musical performance will be televised in the CBS Super Bowl LVIII Pregame Show.