As we get ready to celebrate Mother’s Day in the UK, TikTok Shop has launched it’s new ‘Fresh Flowers & Live Plants’ product category, helping people find the perfect gift for all the Mamas this year!
The launch of the new category is in partnership with TikTok Shop flower merchant Arena Flowers (Shout out to Will and the team!), an industry leading ethical and sustainable brand, which has delivered more than 10 million bouquets to homes and offices around the UK over the last 14 years.
Other brands joining TikTok Shop include Freddie’s Flowers and You Garden where they can sell directly to TikTok’s growing community of plant lovers and propagators.
From extraordinary flower arrangements, sprouting plant babies, plant care tips and more, #plantsoftiktok already has 1.2 million posts from creators sharing their love of all things plants, so this new TikTok Shop category will feel right at home.
The new category also comes with a pre-order function, so that our TikTok community can plan ahead and buy fresh flowers and live plants in time for important dates in the calendar.
We are delighted that Arena Flowers is partnering with TikTok on the launch of cut flowers on TikTok Shop. With Mother’s Day just around the corner, I’m looking forward to seeing our exclusive bouquet in the hands of TikTok creators and the opportunity for users to send a bouquet with just a few clicks. We’re looking forward to working with TikTok on creating more exciting and seamless shopping experiences for their users in the months and years ahead.
– Freddie Blackett, Chief Strategy Officer, arena.online
TikTok Shop is leading the way for discovery-based commerce so we are thrilled to welcome brands such as Arena Flowers and You Garden to our community. TikTok is already home to a growing community of plant and floral enthusiasts, who can now discover, purchase and pre-order flowers and live plants all in one place through TikTok Shop.
– Fred Fishlock, FMCG Lead , TikTok Shop
The new category adds to TikTok Shop UK’s expanding product range for people to buy directly on the platform. Recent launches include ‘Refurbished Electronics‘, ‘Pets‘, ‘Parenting‘ and ‘Wellness‘, enabling the TikTok community to discover and purchase a wide range of products without leaving the app.
If you are new to TikTok and want to explore TikTokShop, Getting involved couldn’t be easier, simply download the app for free via the Apple App Store, Google Play or Amazon.
