£1/3million in one week from one eBay listing

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Looking at the Daily and Weekly deals the sheer amount of business that eBay pulls in is mind boggling. Last week the star of the show was a Fujitsu Laptop from Dabs which sold 1,182 units at £279.96. That’s £330,912.72 in sales from one listing in one week.

When Daily Deals first started many sellers were complaining that they didn’t get a look in and that the deals were limited to large retailers. The truth now is that with the sales velocity that the deals generate they’re simply too big for many sellers to handle.

It’s hard not to be impressed by the level of sales the Deals program generates. What I’d love to know is how many sales are from new buyers to eBay and how many that purchase from the deals program then go on to purchase from non-outlet sellers.

Taking a casual glance through the feedback of those that purchased the laptop deal there are a fair few buyers with only one or two feedbacks. That tends to suggest these are buyers that are new to eBay. New buyers can only be good for the site as a whole so long may eBay continue to attract them.

4 Responses

  1. Howdy Chris, All,

    Two words… “holy moly!”, that’s a boat load of kit for a single listing.

    I agree with your point of the attraction of new buyers, but knowing a slightly different campaign for a similar product in depth on a different channel I would immediately raise a red flag of fraud around some of those “new” bidders.

    Nice find.


  2. 3 years ago when DotD launched (is it really that long?) I started a thread https://www.pimlico-flats.co.uk/forum/viewtopic.php?f=9&t=391&hilit=DotD to promote it and other great deals people came across. eBay messed around a lot with DotD (cancelling it without announcement for an unspecified period one Christmas etc etc ) so it dropped of my internet radar. Thanks to your article I realise that I totally misunderstood eBay’s strategy, it’s a gimick for attracting new customers, and from the sound of things a very successful one!

    A bit disappointing for old customers like me, but hey ho.


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