Amazon has launched an online marketplace for artworks with big ticket items by Warhol and Norman Rockwell featured on the site getting most attention, but dig a little deeper and there’s real potential for less famous artists.
Predictably, there has been a great deal of guffawing at the site from the higher end of the market. Some dealers say that for very pricey works of art, collectors simply won’t buy from a website or Amazon and prefer the more visceral, classy experience of a gallery or reputable auctioneer. I can see their point.
Yet there’s plenty more to the art market than pieces worth big wedge, as sites like Etsy show. Amateur artists might find Amazon Art a useful outlet.
It never really pays to underestimate Amazon or indeed ecommerce in general. It’s not so many years since I recall people ridiculing me at trade shows at the idea of anyone selling antiques online (Ahh, god bless 1999) and as for Amazon, it has shown itself to be a force to be reckoned with.
Those fusty old art dealers should remember the book shops who are now really suffering under Amazon’s cosh.