In eBay’s latest Seller Update they’ve said that if you specify International postage to the US, Canada and Australia your listings may appear in the standard search results for that country. This will start from late August.
eBay have already let sellers know that they are testing greater visibility for UK and German sellers on eBay Italy. In May this year eBay Australia started to display listings from the UK and the US.
So is it worth paying for the International Site Visibility listing enhancement? It only costs 30p for a fixed price listing or between 5p and 15p for an auction, but those fees all add up over the course of a month.
The dilemma is you “may” appear in search results on overseas sites whereas the International Site Visibility upgrade ensures that you will. There is of course the possibility that your listing would have appeared on overseas sites even if you hadn’t paid for the listing enhancement.
It will be interesting to see how eBay handle this one and if sellers get tools to let them know when their listing appears in search results on overseas site removing the need to pay for visibility.